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Emerson Closed

The College will be closed today, Monday, February 8 for day and evening classes. 

Due to National Weather Service predictions for hazardous conditions beginning mid-morning, the College is closing for the safety of our campus community and employees.

The College’s dining facilities will be open and operating on a normal schedule.  The Iwasaki Library will be open until 11pm.


Marketing student in selective workshop

January 29, 2014

Crunden

Kimberly Crunden, MA '14, on right, with Ashley Jenkins, a student at Virginia Commonwealth University, and Kirsten Thieman, of Radford University, at the Martin Agency Workshop in Virginia in January 2014. (Courtesy Photo)

 

Kimberly Crunden, MA ’14, a Global Marketing Communication and Advertising major, recently attended the 10-day Martin Agency Workshop in Richmond, Virginia. Crunden was one of 20 students from across the country selected to attend this month.

The workshop was essentially a crash course in advertising, according to the agency’s website. Participants were placed in teams that designed, developed, and presented an integrated advertising campaign to a live client within 10 days.

Crunden is not allowed to reveal the name of the client she worked for. But previous clients in the workshop include American Cancer Society, BF Goodrich, Discover, Expedia, GEICO, Microsoft, Pizza Hut, and Walmart.

“The main reason we were there was to have hands-on experience planning and executing an advertising campaign from start to finish,” said Crunden, who worked as an account manager in the workshop and called it “an incredible experience.”

“The workshop gave me the chance to see the good, the bad, and the exhausting parts of the advertising industry,” she said, “and I wouldn’t change any of it!”