Department of Marketing Communication
MA in Global Marketing Communication & Advertising
Global Marketing Communication and Advertising Program
The graduate specialization in Global Marketing Communication and Advertising (GMCA) will prepare you to pursue communication careers in the multinational corporate environment. Throughout the intensive one-year program, students move as a group through a structured sequence of courses emphasizing cross-cultural communication and cultural diversity in world markets, blending theory with hands-on application.
Graduates of this program have chosen career tracks in advertising account management, account planning and development, public relations, marketing, brand management, and e-commerce. They have worked with companies such as Arnold Worldwide, BBDO, Grey Advertising, DaimlerChrysler, Pfizer, Edelman, and Reebok.
Ready for the Global Marketplace
As a response to the acute need for leaders who are comfortable working and communicating internationally, the GMCA graduate program stresses a team-based approach to marketing communication. At Emerson, you will share a classroom experience—including case studies and simulations—with students hailing from across the United States and around the world.
More Than an MBA
With the increasing importance of global sensitivity and awareness, an integrated approach to marketing communication from a cross-cultural standpoint is helping managers to become acutely aware of the needs of their clients. Our alumni tell us that the GMCA degree offers an invaluable complement to the more business-oriented functions of their jobs and that their unique abilities help them to stand out in a job market swamped with MBAs.
The World In Your Classroom
Recent students’ countries of origin:
United Arab Emirates
FOR CURRENT STUDENTS
To read the Graduate Handbook and learn about research and fellowship opportunities, visit the Graduate Studies website.
At a Glance
Fall admission only
Classes meet in the day and evening.
Students complete the degree in one calendar year.
Thomas Vogel, Graduate Program Director for Global Marketing Communication & Advertising and Associate Professor, is a specialist in strategic communication on the Internet, online usability, and Internet branding. His current research focuses on the strategic design and usability aspects of interactive media. Learn more »