Strategic Marketing MA Curriculum Requirements

Emerson College’s Strategic Marketing program consists of a 32-credit curriculum. The program offers optimal flexibility for working professionals. Complete the curriculum in as little as one-year or up to two years full-time. Part-time pathways are also available. Follow a primarily in-person track, an online track, or mix and match both for enhanced flexibility. The curriculum of each track consists of:

  • 5 core courses (20 credits)
  • 2 elective courses (8 elective credits)
  • 1 “live client” professional marketing capstone experience (4 credits)

Sample Curriculum Map

For full course information, review our course catalog.

12-Month Full-Time Sample Curriculum Map (September–August)

The following is a sample curriculum map based on the Accelerated 32-credit, full-time, 12-month schedule.

Fall Semester 1 (12 Credits)

  • 3 Core Courses

Spring Semester 1 (12 Credits)

  • 2 Core Courses
  • 1 Capstone

Summer Semester 1 (8 Credits)

  • 2 Elective Courses

16-Month Full-Time Sample Curriculum Map (September–December)

The following is a sample curriculum map based on the Standard 32-credit, full-time, 16-month schedule.

Fall Semester 1 (8 Credits)

  • 2 Core Courses

Spring Semester 1 (12 Credits)

  • 3 Core Courses

Summer Semester 1 (4 Credits)

  • 1 Elective Course

Fall Semester 2 (8 Credits)

  • 1 Elective Course
  • 1 Capstone

24-Month Full-Time Sample Curriculum Map (September–May)

The following is a sample curriculum map based on the 32-credit, full-time, 24-month schedule.

Fall Semester 1 (8 Credits)

  • 2 Core Courses

Spring Semester 1 (8 Credits)

  • 2 Core Courses

Summer Semester 1

  • No Courses

Fall Semester 2 (8 Credits)

  • 2 Elective Courses

Spring Semester 2 (8 Credits)

  • 1 Core Course
  • 1 Capstone