Brenna McCormick

Senior Executive-in-Residence and Graduate Program Director
Pronouns: (She/Her/Hers)
Brenna McCormick
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Graduate Program Director, and Senior Executive-in-Residence, Brenna McCormick is a brand and marketing strategist who specializes in creative thinking, collaboration, marketing, and the Creative Economy. She brings over a decade of digital agency and consulting experience to her teaching in the Business of Creative Enterprise undergraduate major and Strategic Marketing Communication graduate program. In her previous position, she was the Director of Expeditions and Strategy at Terra Incognita Ventures // mediaman Innovation Lab, a business division of the international digital agency, mediaman. Her agency and consulting experience includes such clients as: Sperry Top-Sider, Cisco Systems Inc., EMD Serono, Pioneer Investments, Procter & Gamble, Keds, Jones New York: L.e.i.; PVH: Calvin Klein, IZOD; and Reebok. McCormick's career started in the luxury stationery industry where she established a love of all things tactile and tangible when weaving together ideas, strategy and storytelling. Previously an affiliate faculty member since 2009, McCormick believes in applying academic best practices to real world industry challenges.



B.A., Boston University
M.A., Emerson College

Areas of Expertise

  • Advertising
  • Branding
  • Creative Industry
  • Integrated Marketing
  • Marketing
  • Marketing Communication