A creative strategist, with a focus on branding, marketing, creativity and collaboration, Brenna McCormick specializes in the skills that help leaders and learners to succeed in the Creative Industries. A Senior Executive-in-Residence at Emerson College, she is the Director of the Business of Creative Enterprises (BCE) major in the Department of Marketing Communication. Brenna brings 15+ years of digital agency, consulting, luxury retail management and leadership experience to her courses which include Creative Collaboration, Marketing the Creative Enterprise, Introduction to the Creative Economy, Creative Thinking & Problem Solving, and client-focused SMC Capstone. A faculty member since 2009, she believes in applying academic best practices to real world industry challenges. In 2023, she was awarded the Alumni Award for Teaching Innovation, for her passion, empathy and creativity-centric classroom learning experiences.
About
- Department Marketing Communication
- Since 2009
Education
M.A., Emerson College
Areas of Expertise
- Advertising
- Branding
- Creative Industry
- Integrated Marketing
- Marketing
- Marketing Communication