Kim has over 18 years of experience in integrated marketing communications in high tech and B2B markets. She has extensive expertise in building innovative and results driven marketing programs, specializing in alliance marketing, financial services marketing and solution selling.
Kim is a global marketing specialist skilled in global integrated marketing programs. She joined the Emerson Community as an Adjunct Faculty member in January of 2011. She has taught Global Marketing Communications Planning (GM606) , Brands, Strategies and Organizations (MK 222), and Understanding Consumers (MK 220).
She has worked in various marketing management roles for SunGard, Novell, SUSE, and GE Healthcare IT.
Kim is currently the owner and founder of Marketing Possibilities, LLC. Her most recent projects include integrated marketing programs, go-to-market product launches, and alliance and partner co-marketing campaigns. Kim has provided marketing consulting services on various projects for UpToDate, a Wolters Kluwer Health company, Xchanging Solutions, USA, SUSE and Knectar.
About
- Department Marketing Communication
- Since 2011
Education
B.S., Bentley College (Duplicate of Bentley University)
M.B.A., Northeastern University
Areas of Expertise
- Branding
- Global Marketing
- Integrated Marketing
- Marketing
- Organizational Behavior