Robert Lyons

Sr Executive-in-Residence and Graduate Program Director
Pronouns: (He/Him/His)
Robert Lyons

Lyons has over 20 years experience in media including Director of New Media for Radio and TV at WGBH in Boston, where he worked extensively with NPR, PBS, BBC, PRX and other public media leaders. In addition to digital media, his professional background also includes producing national and international live radio concert broadcasts and recording/engineering.

He served as Executive Professor and as Lecturer in the Music Industry program at the College of Arts, Media and Design of Northeastern University, and Adjunct Associate Professor at Berklee College of Music.

His research explores the intersection of business, technology and innovation in the Creative Industries, with a current focus on streaming services and business model innovation in China.



B.S., University of Illinois, Urbana-Champaign
M.B.A., Northeastern University

Areas of Expertise

  • Business
  • Entrepreneurship
  • Mass Media
  • New Media
  • Production


An Ecosystem Lens: Putting China's Digital Music Industry into Focus. Article in peer-reviewed academic journal: Global Media in China, Vol, 1, No. 4. Co-authored with Diming Tang


quoted in WIRED magazine:
August 2: “The Star Wars video that baffled YouTube’s copyright cops”
April 21: “Why Apple is losing its shine in China”

China: A glimpse of the future of music streaming, China Policy Institute, Nottingham University, July, 2017


Design Thinking as a Classroom Tool to Promote Innovation. International Forum on Media Innovation and Entrepreneurship, Communication University of China, Beijing, June, 2016


Awards & Honors

Major Armstrong award for Technical Innovation


Gold Medal, International Radio Festival of New York, ‘New Orleans, '93’


Best Media Site, Mass. Interactive Media Council, for


Gold Medal, International Radio Festival of New York, ‘Martin Scorsese’s The Blues’