Brenna McCormick
Senior Executive-in-Residence, School of Communication
A creative strategist with a focus on branding, marketing, creativity, and collaboration, Brenna McCormick specializes in the skills that help leaders and learners succeed in the creative industries.
McCormick is chair of the Department of Strategic Marketing and director of the Business of Creative Enterprises (BCE) major. She brings 15-plus years of digital agency, consulting, luxury retail management, and leadership experience to her courses.
A faculty member since 2009, she believes in applying academic best practices to real-world industry challenges. In 2023, she was awarded the Alumni Award for Teaching Innovation for her passion, empathy, and creativity-centric classroom learning experiences.
Courses
- Creative Collaboration Seminar
- Creative Thinking and Problem Solving
- BCE Directed Study
- Topics in Planning Mark Comm
- Marketing the Creative Enterprise
- Creative Collaboration for Marketing
- The Creative Advantage
