David Richard

David Gerzof Richard is an entrepreneur, public relations executive, and diplomat in addition to his position at Emerson College.

At Emerson College, Richard develops programs that connect the College’s Communication Studies Department with brands and innovators across various industries. He regularly experiments with a variety of communication strategies, mediums, tools, and technologies as they relate to brands, campaigns, and society. Under Richard’s supervision, his “real-world” coursework has seen the development and execution of student-run PR campaigns for innovative brands, including RunKeeper, TaskRabbit, FC Barcelona, Mattel’s Barbie, Amazon, the sitcom Ramy, and over a dozen companies that made appearances on ABC’s Shark Tank. In 2007, David established the social media marketing course at Emerson College, a first-of-its-kind class, which was profiled in the Wall Street Journal. His courses are known to have drop-in lecturers who include the likes of: Chad OchoCinco, Rob Gronkowski, and Julian Edelman. Richard also serves as the professional advisor for Emerson College’s PRSSA chapter.

Outside of Emerson College, Richard is the founder and CEO of BIG FISH PR, an award-winning PR agency headquartered in Boston, which represents publicly traded companies, sovereign nations, professional athletes, white-hot start-ups, and highly innovative brands, including Amazon, Arajet Airlines, ASUS, MIT Technology Review, Pedro Martinez, Tufts, and the nation of Iceland. BIG FISH PR recently ranked as one of the top 10 PR firms in the U.S. by Clutch, which has also named BIG FISH a top 10 boutique PR firm, and a top 10 consumer electronics PR firm in the U.S.

Richard is also the Honorary Consul to Iceland in Boston, where he serves as a liaison between the Icelandic government and Greater Boston, promoting economic opportunities, facilitating consular services, and strengthening ties between Iceland and the city.

He is a limited partner at GreatPoint Ventures, a lecturer at Harvard University, a mentor at TechStars, and an advisory board member at Change Please and the Nantucket Conference.