Eric Hogue
Assistant Professor, School of Communication
Eric Hogue has been a passionate marketing and business analytic thought-partner for almost thirty years. He has advised senior management in telecom, consumer packaged goods, travel, banking, hospitality, and social media and has been recognized with a David Ogilvy and a Great Minds Award from the Advertising Research Foundation.
Hogue recently completed a Ph.D. in Economics at Middle Tennessee State University. His dissertation examined the changing incentive structure in the music industry with the globalization of streaming. Hogue also manages a deceased legacy performing artist and runs a small Bluegrass record label. His label received a Grammy nomination in 2021 for Best Bluegrass album.
Courses
- Customer Analytics and Insight-Driven Marketing
- Social Media and VOC Analytics
- Fundamentals of Business
- Marketing Metrics Measurements KPIs and ROI
- Directed Study
- Prog: Foreign Institution
- Business Strategy and Implementation
- Topics in Marketing Communication
