Joaquín Serpe

Joaquín Serpe is a media and cultural studies scholar whose research interest focuses on how the transition from broadcast to digital media has transformed media pedagogy and the dissemination of political thought.

His book project, The Progressive Imaginary, examines how popular icons strategically utilize television and digital platforms to reimagine Argentina’s recent history and politics in the aftermath of the country’s 2001 economic crisis. His new project, Disinformation Platforms: Reactionary Media in the Americas, explores right-wing media culture through a transnational and hemispheric lens. This research examines the media content, platforms, companies, think tanks, and NGOs that support and connect the reactionary movement across South and North America, revealing a network that thrives on disinformation and intentional obscurity.

Serpe also has a background in sound engineering in Argentine television. Before Emerson, he was a visiting assistant professor of platform and digital media studies at New York University.