Naa Amponsah Dodoo

Full-Time

At Emerson since 2017

Contact

naaamponsah_dodoo@emerson.edu

Campus

Boston

Department

Strategic Marketing and Business

Areas of Expertise

Advertising
Digital Media
Management
Communication Studies
Social Media
Organizational Behavior
Online Education

Programs

Marketing Communication

Education

B.A., University of Ghana
M.A., Marquette University
Ph.D., University of Florida, Gainesville

Dr. Naa Amponsah Dodoo’s research revolves around her fascination with evolving new media technologies, its role in digital and social media environments, and subsequent influence on consumer psychology and behavior in offline and online realms. Primarily, she explores the effects of individual traits and contextual aspects of digital communication on persuasion.

Courses

Understanding Consumers
Online Consumer Behavior
Customer Analytics and Insight-Driven Marketing
Topics in Marketing Comm
Communication Media and Society
Marketing and Marketing Communication