Roxana Maiorescu
Professor, School of Communication
Dr. Roxana D. Maiorescu’s expertise lies in strategic communication and relationship management in corporate and higher education settings. She has published her work predominantly in Public Relations Review, Journal of Communication Management, and Business and Professional Communication Quarterly.
Dr. Maiorescu is the author of four books. Her monograph, Corporate Diversity Communication Strategy, was listed in the top 20 best communication strategy books to read in 2020 and 2021. Her latest book, Relationship Management Strategy in Higher Education (Business Expert Press, September, 2026) addresses the challenges that universities face today, including enrollment, crisis and reputation management, faculty retention, and donor relations.
Roxana served as a reviewer for Oxford University Press, Routledge, Palgrave Macmillan, Public Relations Review, Journal of Applied Communication Research, and the Austrian Science Fund.
Courses
- Social Media: Connectivity Interactivity Buzz
- Marketing and Sales Distribution and Service Relationships
- Digital Public Relations
- Topics in Marketing Comm
- Capstone: The Integrated Marketing Communications Campaign
- Topics in Marketing Communication
- PR Event Planning and Direct Market Strategies
- Marketing and Marketing Communication
