Sereikhuoch Eng
Associate Professor, School of Communication
Dr. Sereikhuoch Eng (colloquially known as Serei /se-ray/) joined the Emerson community in 2018. Her primary research interests include consumer decision making, individual/group behavior in new media, and response to new innovations. Dr. Eng is a former Fulbright Fellow, a member of the American Marketing Association, and an AMA Professional Certified Marketer.
Prior to academia, she held positions in advertising agencies and corporations, where she managed portfolios in telecom, CPG, banking, and premium automotive for brands such as Nestle, Unilever, Heineken, and Jaguar Land Rover. In her spare time, she enjoys cooking and nature walks with her husband and their children.
Courses
- Online Behavior and Web Analytics
- Predictive Analytics
- Global Brand Strategies and Portfolio Management
- Web Analytics
- Understanding Consumers
- Topics in Marketing Comm
- Marketing and Marketing Communication
