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Vincent Raynauld

Associate Professor, School of Communication

Vincent Raynauld Headshot

Dr. Vincent Raynauld’s areas of research interest and publication include political communication and campaigning, protest politics, social media, political marketing and management, digital politics, identity politics, and journalism.

His work has appeared in French and English-language national and international peer reviewed journals, including Social Media + Society; Journal of Information Technology & Politics; Terminal: Technologie de l’information, culture & société; American Behavioral Scientist; Information, Communication, and Society; and the International Journal of Strategic Communication. His research has also appeared in books by leading national and multinational publishers, including Routledge, UBC Press, Presses de l’Université de Rennes, and the University of Toronto Press.

Dr. Raynauld’s research activities have been funded by governmental agencies, private organizations, and academic institutions internationally, including the Social Sciences and Humanities Research Council of Canada (SSHRC), the Fonds de recherche du Québec – Société et culture (FQRSC), and the Helen C. Rose Ethics and Communication Endowed Fund. Dr. Raynauld’s work has received the Identity Politics Best Paper Award from the Northeastern Political Science Association in 2022 (with Dr. Mireille Lalancette), among other awards.

In addition to his Emerson College appointments, Dr. Vincent Raynauld is an affiliate professor in the Département de lettres et communication sociale at the Université du Québec à Trois-Rivières. He also serves as research associate in the Groupe de recherche en communication politique (GRCP), and as member of the North American Digital Diplomacy Initiative (NACDI) based at Queen’s University Canada. In May 2024, he was elected to the Board of Directors of the Canadian Political Science Association (CPSA) for a three-year term (2024-2027).

Courses
  • WC Top: DC Leadership Sem.
  • Political Communication
  • Directed Study
  • Global Political Communication
  • Digital Media and Culture Lab
  • Social Media and Politics
Academic Work
  • 2026, (2026), "Canada is No Exception: The 2022 Freedom Convoy, Political Entanglement, and Identity-Driven Protest," with J. Gillies & A. Wisniewski, American Behavioral Scientist, 70(2), 147-161
  • 2023,"Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders' Instagram-Based Image-Making and Communication in Spain and India," with C. Navarro, C. & D. Ganapathy, International Journal of Strategic Communication, 17(4), 381-397
  • 2022,"La résistance franco-ontarienne à l'arrêt de financement de l'Université de l'Ontario français (UOF): une lutte numérique," with F.-R. Lord, M. Lalancette & J. Luckerhoff, Enjeux & Sociétés, 9(2), 277-300
  • 2021, "Pictures, Filters, and Politics: Instagram's Role in Political Image-Making and Storytelling in Canada," with M. Lalancette, Visual Communication Quarterly, 28(4), 212-226
  • 2021, "An Under-the-Hood Look at Social Media-Fueled Protest: Defining Interactions Between News Media Organizations, Activists, and Citizens on Twitter," with M. Lalancette & S. Tourigny-Koné, Communication and Culture Review, 2(1-2), 4-21
  • 2021, "Note de recherche: Du désintéressement à l'emballement: Les médias socionumériques pour enseigner, diffuser, communiquer et recruter dans le milieu universitaire," with J. Luckerhoff & M. Lalancette, Enjeux & Sociétés, 8(2), 323-343
  • 2020, "Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada's Justin Trudeau," with M. Lalancette, Études canadiennes/Canadian Studies: Revue interdisciplinaire des études canadiennes en France, 89: 257-290
  • 2019, Political Marketing: Principles and Applications, with J. Lees-Marshment, B. Conley, E. Elder, R. Pettitt, & A. Turcotte. Routledge
In the Media