Walter Mills
Senior Executive-in-Residence, School of Communication
Walter Mills is a specialist in developing integrated marketing communications solutions for global brands. He has crafted marketing strategies and communications programs for hundreds of new product introductions and repositionings in a variety of categories from financial services, technology, and health care to major consumer brands.
His experience includes work with clients including: AIG, Dell EMC, New Balance, Subaru, Charles Schwab, Olympus, Titleist, Intuit, Blue Cross Blue Shield, and Agilent Technologies. He has led global campaigns in North America, EMEA, the Pacific Rim, and Latin America.
He brings this experience along with his interest in the effects of media disruption on current marketing convention to his teaching. Prior to joining Emerson College, he was a marketing consultant and senior executive with over 30 years of experience at firms such as Partners & Simons, Wieden &Kennedy, and Arnold Worldwide.
Courses
- Capstone: The Integrated Marketing Communications Campaign
- Planning Seminar: Markets and Communication
- Digital Storytelling and Branding
- Strategic Plan./Mktg. Comm
- Marketing/Brand Management
- Marketing and Sales Distribution and Service Relationships
- Global Brand Strategies and Portfolio Management
- Directed Study
- Topics in Marketing Comm