Public Relations prepares students for successful careers and leadership in various areas of this rapidly expanding field: media relations, politics, public diplomacy, crisis communication, social media, community relations, advocacy, special events, public affairs, investor relations and corporate communication.
When you study PR at Emerson, you are part of a tradition of the Father of Public Relations, Edward Bernays, and political icon Tony Schwartz, distinguished professors of our past who inspired future practitioners to excel in storytelling - locally and around the globe.
The program’s core curriculum balances theory into practice by providing the skills necessary for effective communication in an ever changing and complex global environment. Students have the opportunity to partake in local, national and global campaigns and PR projects, including the Globe Com Project, in which Emerson represents the United States and works with 15 universities worldwide on an annual case.
Students must complete 44 credits in the Public Relations major, including all five of the core courses and six electives.
Students in Public Relations complete 44 credits in the major, six core courses and five related elective courses, including at least one at the 400 level.
|CC 250||Introduction to Public Relations||4|
|CC 305||Communication Research Methods||4|
|CC 347||Tactical Writing for the Public Relations Professional||4|
|CC 474||Public Relations Campaigns (Capstone)||4|
Communication Studies Core:
Pick 2 of the following 3 options with the advice of your academic advisor.
|CC 266||Conflict and Negotiation||4|
|Strategic Digital Communication
Online Content & Strategy
|CC 356||Crisis Communication||4|
Select 20 credits from the following:
|CC 203||Intercultural Communication||4|
|CC 236||Sports PR||4|
|CC 242||Introduction to Podcasting||4|
|CC 243||Introduction to Graphic Design||4|
|CC 263||Argument & Advocacy||4|
|CC 303||Survey Research Methods||4|
|CC 318||International PR and Global Communication Management||4|
|CC 319||Special Events||4|
|CC 330||Management and Communication||4|
|CC 331||Digital Storytelling||4|
|CC 345||Public Affairs Matrix: Media, Politics and Advocacy||4|
|CC 348||Media Relations||4|
|CC 361||Public Diplomacy and Grassroots Activism||4|
|CC 373||Topics in Public Relations||4|
|CC 473||Advanced Topics in Public Relations||4|
|CC 499||Internship in Communication (4-12 credits)||4|
Student Learning Objectives in Public Relations Major
- Students will be able to demonstrate an understanding of the history and significance of public relations.
- Students will be able to demonstrate an understanding of the influence professionals and institutions have in shaping public relations.
- Students will be able to understand the role of gender, race, ethnicity, sexual orientation and other forms of diversity in public relations.
- Students will learn to communicate effectively and develop messages targeted to specific publics.
- Students will be able to develop public relations strategies and tactics to target specific publics and compete in the marketplace.
- Students will be able to conduct research and evaluate information in order to develop effective public relations plans.
- Students will be able to understand and leverage various technologies in executing public relations plans.
- Students will be able to think critically, creatively and independently.