The Bachelor of Science in Marketing Communication prepares students for careers and advanced study in the distinct yet related fields of marketing communications in profit and nonprofit contexts. The curriculum is developed through core and elective courses combining theory and practice.
Core courses reflect a guiding philosophy that marketing communication professionals must optimize the contribution of different communication disciplines when developing persuasive programs. Therefore, the core courses emphasize fundamental elements of marketing, advertising, and public relations as well as how they interact in communication programs. Students use elective courses in the program to develop a deeper understanding of how advertising and public relations programs are built.
Take Each of the Following Courses
|MK 120||Communication, Media & Society||4|
|MK 121||Marketing & Marketing Communication||4|
|MK 220||Understanding Consumers||4|
|MK 221||Messages, Media & Channels||4|
|MK 222||Brands, Organizations & Strategies||4|
|MK 480||Capstone: The Integrated Marketing Communication Campaign (Capstone may only be completed on the Boston campus)||4|
In addition, all students are required to complete MT 207 Statistics, which may be used to satisfy the Quantitative Reasoning Foundation of the Liberal Arts requirements. All students must demonstrate writing proficiency by passing MK 100 Writing Competency for Marketing Communication via an examination administered by the department during the first year.
*All three of the 200-level courses must be complete before taking any of the 300-level courses.
**MT 207 Statistics must be taken before any of the following Methods and Insights courses.
Choose One Class From Each Of The Following Areas:
Methods and Insights
|MK 332||Quantitative & Qualitative Research Methods||4|
|MK 333||Ethnographic Methods & Cultural Analysis||4|
|MK 334||Online Behavior & Web Analytics||4|
|MK 336||Customer Analytics and Insight-Driven Marketing||4|
|MK 351||Design and Layout||4|
|MK 352||Creative Concepts & Storytelling||4|
|MK 353||Visual Literacy||4|
|MK 354||Writing for PR||4|
|MK 355||Sales Promotion & Events Management||4|
|MK 356||Media Relations||4|
|MK 357||Media Planning & the Customer Journey||4|
|MK 358||Social Media: Connectivity, Interactivity & Buzz||4|
|MK 342||Breakthrough Thinking & Marketing Communication||4|
|MK 343||Global Brand Strategies & Portfolio Management||4|
|MK 344||Marketing & Sales, Distribution & Service Relationships||4|
|MK 346||The Corporate Communications Function & Social Responsibility||4|
*One 300-level course from each of the three above areas must be completed before taking any 400-level course.
Choose three (3) additional Marketing courses at the 300 level or 400 level
*One 4-credit internship may apply.
Requirements For The Major
- All 100-level and 200-level courses, and the 400‐level Capstone course (six total)
- From the 300 and 400 level: one from each of the three columns, 300‐level (three total); three additional courses, 300‐level or 400‐level (3 total)