Blueprinting Innovation: Singapore's Globally Influential Creative Economy
Program Overview
The creative industries are global in scope. Too often they are seen as a product of American companies such as Apple, Levi’s or Disney. This 4-week, 4-credit program will seek to engage students with world-class brands and businesses centered in the Asian super-capital of Singapore. Through company visits, guest lectures, and guided discussion, students will engage first-hand with key creative industries such as music, technology and design, and compare international business approaches to those in the United States.
Program Eligibility & Admission
- Open to rising sophomores, juniors, and seniors.
- Recommended for Business in Creative Enterprises majors, but open to all majors.
Course Information
All students enroll in the following course:
BC 320 - Special Topics in Business of Creative Enterprise (4 credits)
Academic Highlights
- Get access to Singapore’s creative industries through several company visits in areas such as design, technology, entertainment, and more.
- Engage with a government representative to learn about support for entrepreneurs.
- Reflect and create your own content observing the media and business practices of Singapore.
Cultural Highlights
- Take a Singapore City tour to learn about your new home away from home.
- Spend a weekend on an excursion to Malacca, Malaysia.
- Explore the tropical vibes on a day trip to Sentosa Island off the southern coast.
- Participate in a batik workshop.