Germany: Media Management & Problem Solving
Program Overview
Companies highly value the ability to solve strategic marketing and media problems. Problem solving in this area requires in-depth knowledge of disparate data with omnichannel media. It also requires highly skilled marketers and communicators who can translate complex ideas into animated storytelling grounded in data and human truth. This program will help you get there. This 2-week, 4-credit program will provide in-depth experiences to build your analytic competencies, professional leadership, and team collaboration skills in Frankfurt and Wiesbaden, Germany.
Academic Highlights
- Explore the unique economic, governmental, cultural, financial, operational, and marketing issues facing companies in Europe.
- Work in globally diverse teams on a media problem for a real German company.
- Build your leadership and collaboration skills by working in teams with other high-potential students from foreign universities.
- Learn to translate disparate sources of data into comprehensive storytelling.
Cultural Highlights
- Sightseeing around Wiesbaden, Heidelberg, Rothenburg, Cologne, Strasbourg, and surrounding areas.
- Immersion into a globally diverse community of marketing and business professionals.
- Live and work in Wiesbaden, a major German city.
- Ability to travel on the weekends.
Course Information
Open to undergraduate and graduate students.
All students enroll in one of the following courses:
Undergraduate
- MK 300 or 400: Special Topics (TBC) - (4 credits)
Graduate
- MK 673: Special Topics - (4 credits)