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Brad is President of Pierce-Coté Advertising, a Regan Communications Company. Regan Communications is one of the most prominent fully integrated marketing communications firms in the country. Brad comes to Pierce-Cote from the “client side,” where he has spent much of his career. Prior to Pierce-Coté, he held the Chief Marketing Officer position for both Papa Gino’s and Friendly’s and was the longtime Executive Vice President of Marketing for the Ninety Nine Restaurants. Previously, he held increasing levels of marketing management responsibility at General Mills, Dunkin’ Donuts and Ocean Spray. Brad has a B.S. degree in Marketing from Boston College and received his MBA from Tulane University. Brad has been an affiliated faculty member at Emerson College for 15 years, where he has taught Marketing Strategy, Brand Management, Creative Advertising, and Public Relations.



B.S., Boston College
M.B.A., Tulane University

Areas of Expertise

  • Marketing