Gary Overhultz

Gary Overhultz is a highly rated Adjunct Professor at Emerson College. His students consistently describe him as “very knowledgeable, motivating, caring, and full of stories from decades of experience across a wide variety of management roles”.

Gary’s career established him as a well-regarded marketing information pioneer. He spent 14 years in a high-flying NASDAQ corporation successfully managing marketing, product development, sales, data acquisition, and software development teams ranging in size from 5 to 3,400 people serving Fortune 200 consumer products companies. Subsequently, his entrepreneurial responsibilities in 3 start-up companies ranged from product vision & development, materials procurement, nation-wide installation, data management, customer service, and intellectual property development. He has been awarded approximately 30 U.S. and international patents for new technology and techniques that optimize retail practices and promotions. 

Gary brings his experiences, personal stories, and skills from decades in general management, business strategy, hiring and people development, marketing research & management, sales, and customer service to the classroom. His creative in-class activities bring otherwise mundane or obscure concepts ‘to life’ in an enjoyable way. 

He has taught capstone, marketing, marketing research, personal selling, senior residency, creative collaboration, and strategic management courses. His current emphasis is on helping students identify and monetize their passions, then teaching business skills to sustain those passions through creativity and strategic focus.