Blueprinting Innovation: Sweden's Globally Influential Creative Economy
Program Overview
The creative industries are global in scope. Too often they are seen as a product of American companies such as Apple, Levi’s or Disney. This 4-week, 4-credit program will seek to engage students with world-class brands and businesses centered in the Nordic city of Stockholm, Sweden. Through company visits, guest lectures, and guided discussion, students will engage first-hand with key creative industries such as streaming, fashion and design, and compare international business approaches to those in the United States.
Program Eligibility & Admission
- Open to rising sophomores, juniors, and seniors.
- Recommended for Business in Creative Enterprises majors, but open to all majors.
Course Information
This program is offered for a total of 4 credits. Students will be required to be enrolled by Emerson College in the following course:
- BC 320 - Topics in Business Enterprises: Blueprinting Innovation (4 credits)
Academic Highlights
- Learn how government funding of the technological and arts industries differ across countries.
- Visit the headquarters of internationally recognized Swedish companies such as Spotify, H&M, Massive Entertainment, and IKEA as well as local success stories like Playground Music, Beatly and Robot, Inc.
- Apply business concepts such as consumer behavior, marketing, analytics, design thinking, platform monetization, civic/business collaboration, sustainability, and corporate culture through team-based and individual projects and assignments.
Cultural Highlights
- Take a weekend trip to the coastal city of Malmö, known as one of Northern Europe’s most sustainable cities.
- Live in the bustling downtown of Stockholm and make more than a few stops on its impeccably designed and photo-worthy subway.
- Visit Drottningholm Palace, an island home to the Swedish Royal Family.