Brent Smith

Dean, School of Communication
Pronouns: (He/Him/His)
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Brent Smith is Dean of the School of Communication and Professor of Marketing. He is an accomplished teacher, scholar, consultant, and practitioner with multi-faceted expertise in strategy, analytics, ethics, and global business. He has developed several courses for students in undergraduate, graduate, international, and online programs. Dr. Smith's research appears in leading mainstream and niche academic journals, such as Journal of Business Research, International Journal of Consumer Studies, Psychology & Marketing, Journal of Business Ethics, Marketing Intelligence & Planning, Technology in Society, and Journal of Sport & Social Issues.


Areas of Expertise

  • Branding
  • Business
  • Culture
  • Global Marketing
  • Global Studies
  • Management
  • Marketing
  • Marketing Communication
  • Research Methodology
  • Retail