Dr. Brent Smith is the dean of the School of Communication and professor of Marketing. He is an accomplished teacher, scholar, consultant, and practitioner with multifaceted expertise in strategy, analytics, ethics, and global business. He has developed several courses for students in undergraduate, graduate, international, and online programs.
Smith’s research appears in leading mainstream and niche academic journals, such as Journal of Business Research, International Journal of Consumer Studies, Psychology & Marketing, Journal of Business Ethics, Marketing Intelligence & Planning, Technology in Society, and Journal of Sport & Social Issues.
Smith holds a PhD in marketing from Drexel University, an MBA in marketing and entrepreneurship from Tulane University, and a BS in economics and BA in German from Xavier University of Louisiana.
About
- Department School of Communication
Areas of Expertise
- Branding
- Business
- Culture
- Global Marketing
- Global Studies
- Management
- Marketing
- Marketing Communication
- Research Methodology
- Retail