Cameron is a social scientist who examines the relationships between social media and the self. His research program focuses on how people think, feel, and behave on social media relative to physical life and how cultural background influences this relationship. Cameron's methods range from cross-sectional and longitudinal designs, self and peer reports of personality, and behavioral data collected via logged smartphone use. He has published in high-impact interdisciplinary journals like Cyberpsychology, Behavior, and Social Networking and Computers in Human Behavior. His ultimate goal is to bridge ideas across disciplines to promote healthy relationships between people and technology.