Currently teaching in the Department of Marketing Communication and Department of Communication Studies at Emerson College Boston campus. Courses grounded in branding and consumer behaviour theories and models, as well as social empathy to provide a base for students to become not only culturally conscience brand marketers, but globally-responsible-citizens. Courses include a variety of content rich journal articles, seminal and real-time case studies, and guest speakers from various global perspectives that add real world context to consumerism and evolving brand archetypes. Courses: Global Brand Strategies and Portfolio Management; Sports Communication; Brands, Organizations and Strategies; Understanding Consumers.
Completed M.Sc. in Marketing Communications at The University of London in April 2020. Prior to graduate school, worked as a multi-touch brand builder and affiliated professor with 20 years of experience in traditional and non-traditional brand activations. Projects included launching several integrated marketing campaigns in a variety of industries grounded and shaped through consumer behaviour and analytics, industry mega-trends, technology influence and cultural trends. Taught Entertainment Marketing and Cross-Promotions at Emerson LA Center to upper-level Marketing and Communication students. Lectures included Entertainment Trends, Theatrical Partnership Marketing, PR, Branded Content, Sports Marketing and eSports & Competitive Gaming. Class also included high profile weekly guest speakers from the industry to discuss real-world entertainment marketing executions and strategies, and a provided a chance for students to seek real professional guidance.
Specialties: Nation Branding & Sport + Brand Strategy & Positioning + Entertainment & Partnership Marketing + Consumer Behaviour & Trends