Eric has been a passionate marketing and business analytic thought-partner for almost thirty years. He has advised senior management in telecom, consumer packaged goods, travel, banking, hospitality, and social media. He has been recognized with a David Ogilvy and a Great Minds Award from the Advertising Research Foundation.
He recently completed a Ph.D. in Economics at Middle Tennessee State University. His dissertation examined the changing incentive structure in the music industry with the globalization of streaming.
Eric also manages a deceased legacy performing artist and runs a small Bluegrass record label. His label received a Grammy nomination in 2021 for Best Bluegrass album. Eric has been married for 30-years to his wife Katie and they have two creative and ambitious adult children.