Eric has been a passionate marketing and business analytic thought-partner for almost thirty years. He has advised senior management in telecom, consumer packaged goods, travel, banking, hospitality, and social media. He has been recognized with a David Ogilvy and a Great Minds Award from the Advertising Research Foundation.
He recently completed a Ph.D. in Economics at Middle Tennessee State University. His dissertation examined the changing incentive structure in the music industry with the globalization of streaming.
Eric also manages a deceased legacy performing artist and runs a small Bluegrass record label. His label received a Grammy nomination in 2021 for Best Bluegrass album. Eric has been married for 30-years to his wife Katie and they have two creative and ambitious adult children.
About
- Department Marketing Communication
- Since 2022
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Office Hours
- Monday, Wednesday: 12:00 to 1:30 p.m.
- Tuesday, Thursday, Friday: 10:00 a.m. to 12:00 p.m.
Education
B.S., University of Tennessee
M.B.A., Vanderbilt University
M.S., Middle Tennessee State University
Ph.D., Middle Tennessee State University
Areas of Expertise
- Branding
- Business
- Digital Media
- Digital Publishing
- Economics
- Integrated Marketing
- Marketing
- Marketing Communication
- Music
- Research Methodology
Publications
Promotional Effects of Recorded Music and Superstars on Concert Financial Outcomes
2023Using a comprehensive data set of hand-collected observations of top touring performing artists, I examine the relationship between recorded music and concert financial outcomes. I find that music streaming derives substantive financial benefit to the top-100 touring artists. Using empirical estimates from a panel model with artist fixed-effects, an artist can derive an incremental $46K to $49K per show when achieving a 20% increase in music streaming. Additionally, using a 2SLS model with artist fixed-effects to account for potential endogenous promotional effects, I identify top performers (‘superstars’) who derive significant additional concert revenue because of their back-catalog of hit songs. These top performers earn an incremental $15K per show in response to every week they have a song from their catalog in the Billboard Top-20. These findings indicate that artists maintain the ability to use their musical and performance legacy to build lifelong earnings from their music and performance.
The complementary relationship between live performances and post-concert streaming for top-performing artists
2023This paper examines the complementary effects of live concerts on incremental post-concert music streams in twenty-nine US cities. The work identifies that performers who have greater concert ticket demand, deeper hit-song catalogs, and/or are in the middle of their careers experience stronger trends in their post concert streams. While I found a positive complementary relationship between concert and streaming that lasts up to 10 weeks after the event, this work also highlights the negative effects when performers cancel shows. Using hand-collected data of concert ticket sales, music streaming, and song rankings from the top sixty global performing artists, I utilized a panel model with artist and market fixed-effects to identify post-concert decaying effects. This work will help top-performing artists gain insight into the little-understood influence of live performance on post-concert streaming of their recorded music.
Journal of Applied Business and Economics Vol. 27(4) 2025247The Heterogeneous Effects of the Music Modernization Act and Co-Occurring Federal Regulation on the Release of New Music in the United States
2025I examined the impact of the Music Modernization Act (MMA) and a co-occurring regulation on the release activity by composers and musical performers. The analysis uses a negative binomial count model with artist fixed effects to identify incremental release activity. Demographic and music copyright covariates were included to identify heterogeneity. While not impacting release activity overall, I identified increased release activity among composers (increasing with composer credits) as well as younger and female performers. These findings are observed in two instances: (1) during the post-period after the MMA was enacted and (2) during the negotiation period while the MMA was written and debated. Additionally, while there has been a significant increase in the release of singles, this phenomenon appears to be driven by the growth of music streaming. This work identifies the extent to which this new law and federal regulation have encouraged recording artists to increase their release activity.
Working paper on new release cannibalization for top 100 legacy artists
2025Work examines the incrementality of new releases on streaming activity for top 100 global artists.
Impact of new entrant in local broadband market
2025Paper examines competitive activities by incumbents when faced with a new competitor in the home broadband market. Paper explores the role of network upgrades and offerings to retain customers.