Sereikhuoch Eng (colloquially known as Serei /se-ray/) joined the Emerson community in 2018. Her primary research interests include consumer decision making, individual/group behavior in new media, and response to new innovations. Serei is a former Fulbright Fellow, a member of the American Marketing Association, and an AMA Professional Certified Marketer. Prior to academia, Serei held positions in advertising agencies and corporations, where she managed portfolios in telecom, CPG, banking, and premium automotive for brands such as Nestle, Unilever, Heineken, and Jaguar Land Rover. In her spare time, she enjoys cooking and nature walks with her husband and their children.