Sharifa hails from Trinidad and Tobago and brings her unique perspective to teaching and to her research. Her work centers on television, new communication technologies, and culture, with specific reference to groups traditionally underrepresented in the media—and society as a whole—such as women, Caribbean immigrants, and Black audiences. With media being an omnipresent force in society, one of Sharifa’s goals is to empower students to be critical consumers of media and conscientious creators of content.
Sharifa designed an activity to increase media literacy among undergraduate students, which was published in Growing Through Communication: Releasing the Speaking Dynamic in You. She also co-authored book chapters in Journalism, Gender and Power and Media, Myth and Millennials: Critical Perspectives on Race and Culture.