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Thomas Vogel is a teacher, advisor and entrepreneur. His research focuses on the nature of creativity, creative thinking and creative process. He is the author of Breakthrough Thinking – A Guide to Creative Thinking and Idea Generation (HOW Books), and the director and producer of YesNoMaybe, a film about how students can learn and practice creativity, creative thinking and problem solving as a skill. Vogel is also a co-founder of mediaman, an international digital agency headquartered in Germany, with offices in Boston and Shanghai, and Next Mobility Labs, a startup studio that builds companies that shape modern mobility. He is a member of the Board of Advisors of Beheard.World, an organization that uses film, performing arts and advocacy campaigns to give people and communities transformative ways to be seen and heard; and he is an advisor to FindOurView, a smart engagement platform driven by human and machine collective intelligence.

Prior to joining Emerson, Vogel was a professor of media design in the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, where he served as the Founding Dean. He combines 30 years of professional experience in international advertising and digital marketing communication with more than 20 years of university teaching.



B.F.A., Academy of Fine Arts, Stuttgart
B.S., University of Applied Sciences for the Printing and Media Industries, Stuttgart
M.F.A., Academy of Fine Arts, Stuttgart

Areas of Expertise

  • Advertising


Breakthrough Thinking – A Guide to Creative Thinking and Idea Generation