In addition to his Emerson College appointments, Dr. Vincent Raynauld is Affiliate Professor in the Département de lettres et communication sociale at the Université du Québec à Trois-Rivières (Canada). He is also serving as Research Associate in the Groupe de recherche en communication politique (GRCP) and as Member of the North American Digital Diplomacy Initiative (NACDI) based at Queen's University (Canada). and Associate Editor for the Journal of Information Technology and Politics since 2019. In May 2024, he was elected to the Board of Directors of the Canadian Political Science Association (CPSA) for a three-year term (2024-2027).
Dr. Raynauld's areas of research interest and publication include political communication and campaigning, protest politics, social media, political marketing and management, digital politics, identity politics, and journalism. His work has appeared in French and English-language national and international peer reviewed journals, including Social Media + Society, Journal of Information Technology & Politics, Terminal. Technologie de l’information, culture & société, American Behavioral Scientist, Information, Communication, and Society, the International Journal of Strategic Communication, and Politique et Sociétés. His research has also appeared in books by leading national and multinational publishers, including Routledge, UBC Press, Palgrave Macmillan, Presses de l’Université de Rennes, Edward Elgar, and the University of Toronto Press. His research activities have been funded by different governmental agencies, private organizations, and academic institutions internationally, including the Social Sciences and Humanities Research Council of Canada (SSHRC), Emerson College, the Fonds de recherche du Québec - Société et culture (FQRSC), the Helen C. Rose Ethics and Communication Endowed Fund, the University of Windsor, and the Université du Québec à Trois-Rivières. Dr. Raynauld's work has received awards from different organizations. In 2022, Dr. Raynauld and his co-author Dr. Mireille Lalancette won the Identity Politics Best Paper Award from the Northeastern Political Science Association for a paper presented at the 2022 annual meeting of the association.
Dr. Raynauld earned his doctorate degree in communication at Carleton University's School of Journalism and Communication (Ottawa, ON, Canada) in February 2014 under the supervision of Dr. André Turcotte. A native of Montreal (Quebec, Canada), Dr. Raynauld speaks and writes fluently in French and English.
En plus de ses responsabilités à Emerson College, le professeur Vincent Raynauld est professeur affilié au Département de lettres et communication sociale de l'Université du Québec à Trois-Rivières (Canada). Il est également chercheur associé au Groupe de recherche en communication politique (GRCP), membre de la North American Digital Diplomacy Initiative (NACDI) basée à l'Université Queen's (Canada) et éditeur associé au Journal of Information Technology and Politics depuis 2019. Au mois de mai 2024, le professeur Raynauld a été élu comme membre de comité de direction de l'Association canadienne de science politique (ACSP) pour un mandat de trois ans (2024-2027).
Les domaines d'intérêts de recherche et de publication du professeur Raynauld comprennent la communication politique et les campagnes, la contestation politique, les médias socionumériques, le marketing et la gestion du politique, la politique numérique, la politique identitaire et le journalisme. Ses travaux ont été publiés dans une grand nombre de revues nationales et internationales de langue française et anglaise avec des comités de lecture: Social Media + Society, Journal of Information Technology & Politics, Terminal. Technologie de l'information, culture & société, American Behavioral Scientist, Information, Communication et Société, International Journal of Strategic Communication ainsi que Politique et Sociétés. Ses recherches ont également été publiées dans des ouvrages par des éditeurs nationaux et multinationaux de premier plan, notamment Routledge, UBC Press, Palgrave Macmillan, les Presses de l'Université de Rennes, Edward Elgar et les Presses de l'Université de Toronto.
Ses activités de recherche ont été financées par différentes agences gouvernementales, organisations privées et institutions universitaires internationales: notamment le Conseil de recherches en sciences humaines du Canada (CRSH), Emerson College, le Fonds de recherche du Québec - Société et culture (FQRSC), le Helen C. Rose Ethics and Communication Endowed Fund, Carleton University, l'Université de Windsor et l'Université du Québec à Trois-Rivières. Les travaux du professeur Raynauld ont également été récompensés par différentes organisations. En 2022, M. Raynauld et sa co-autrice, la professeure Mireille Lalancette, ont remporté le Identity Politics Best Paper Award décerné par la Northeastern Political Science Association pour une communication présentée lors de la réunion annuelle de l'association en 2022.
Le professeur Raynauld a obtenu son doctorat en communication à l'École de journalisme et de communication de l'Université Carleton (Ottawa, ON, Canada) en février 2014 sous la direction du professeur André Turcotte. Originaire de Montréal (Québec, Canada), le professeur Raynauld est parfaitement bilingue (français et anglais).
About
- Department Communication Studies
- Since 2014
-
Office Hours
- Tuesdays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
- Wednesdays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
Education
M.A., Université Laval
Ph.D., Carleton University
Areas of Expertise
- Communication Studies
- Facebook/Meta
- Political Campaign Strategy
- Political Campaigns & Media & Advertising
- Political Campaigns & Social Media
- Political Communication
- Research Methodology
- Snapchat
- Social Media
- TikTok
Publications
Turcotte, A. and V. Raynauld (accepted for publication). "(Hyper) Masculinity on the Ballot: Gender Identity Politics Appeals on the Right of the Political Spectrum and the 2024 US Presidential Elections"
2025Raynauld. V. (under production). "Not a Revolution: How Artificial Intelligence is Shaping Existing Political Communication Trends"
2025Foster, É. and V. Raynauld (2025), “Votes, vues et viralité : les nouvelles armes du marketing politique.” Policy Options Politiques.
2025Lalancette, M. and V. Raynauld (2025). "Les mèmes sont devenus incontournables en politique. Quels effets ont-ils ?" The Conversation.
2025Gillies, J., V. Raynauld and A. Wisniewski (2024), “The Rising Tide of Populism in Canada Since the Freedom Convoy.” The Loop: ECPR’s Political Science Blog.
2024Turcotte, A. and V. Raynauld (2024). "Managing the “Unknown Unknowns”: Organizational processes, market intelligence, and leaders’ management of grassroots political protest"
2024Raynauld, V. and M. Lalancette (2024), "Médias socionumériques et politique : enjeux de personnalisation, d’intimisation et de célébritisation à l’ère digitale."
2024Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
2023Lalancette, M. and V. Raynauld (2023). "The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election"
2023*A previous version of this book chapter won the Northeastern Political Science Association's Identity Politics best paper award in 2023.
Turcotte, A. and V. Raynauld (2023). "The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election"
2023Raynauld, V., J. Gillies, and A. Turcotte (2023). "Introduction: The 2021 Canadian Federal Election"
2023Gillies, J., A. Turcotte, and V. Raynauld (2023). "Conclusion: The Calm Before The Storm"
2023Navarro, C., D. Ganapathy, and V. Raynauld (2023), “Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India.”
2023Gillies, J., V. Raynauld and A. Wisniewski (2023), “Canada is No Exception: The 2022 Freedom Convoy, Political Entanglement, and Identity-Driven Protest.” American Behavioral Scientist. DOI: 00027642231166885
2023Raynauld, V. and M. Lalancette (2023), “Social Media, Visuals, and Politics: A Look at the Digital Visual Habitus on Instagram.”
2023Lord, F.-R., V. Raynauld, M. Lalancette and J. Luckerhoff (2022), “La résistance franco-ontarienne à l’arrêt de financement de l’Université de l’Ontario français (UOF) : une lutte numérique.” Enjeux & Sociétés , 9(2), 277-300.
2022Lalancette, M. and V. Raynauld with A. Ozorai (2022), “Personalization of Local Candidates.”
2022Raynauld, V. and A. Turcotte (2022), “Replicating the 2016 ‘Lightning in a Bottle’ Political Moment: Biden, Trump and Winning the U.S. Presidency.”
2022Raynauld, V. and M. Lalancette (2021), “Pictures, Filters, and Politics: Instagram’s Role in Political Image-Making and Storytelling in Canada.” Visual Communication Quarterly, 28(4), 212–226.
2021Lalancette, M. and V. Raynauld (2021), “Personnaliser la campagne”, Policy Options Politiques.
2021Lalancette, M. and V. Raynauld (2021), “Making the local campaign personal”, Policy Options Politiques.
2021Raynauld, V. and M. Lalancette (2021), “The key role of political parties’ digital strategies in the federal elections”
2021Raynauld, V. and M. Lalancette (2021), “Le rôle clé de la stratégie numérique des partis durant l’élection fédérale”
2021Luckerhoff, J., V. Raynauld and M. Lalancette (2021), "Du désintéressement à l’emballement : les médias socionumériques pour enseigner, diffuser, communiquer et recruter dans le milieu universitaire"
2021Lalancette, M. and V. Raynauld (2020), “Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau.”
2020Raynauld, V. and D. Renauld (2020), “The Evolving Craft of Political Marketing”, Policy Options Politiques.
2020Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave Macmillan.
2020Turcotte, A. and V. Raynauld (2020) “Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election.”
2020Raynauld, V., J. Gillies, and A. Turcotte (2020) “Introduction: The 2019 Canadian Federal Election.”
2020Lalancette, M. and V. Raynauld (2020), “How Political Leaders in North America have used COVID-19 to improve their Polls”, Policy Options Politiques.
2020Lalancette, M. and V. Raynauld (2020), “La COVID-19 a permis à des dirigeants nord-américains d’améliorer leur image”, Policy Options Politiques.
2020Raynauld, V. and M. Lalancette (2020), “Infection du populisme aux États-Unis”, France Forum.
2020Turcotte, A., J. Gillies and V. Raynauld (2020) “Conclusion: Déjà Vu All Over Again?”
2020Richez, E. and V. Raynauld (2020), “Une nouvelle vague de luttes autochtones : Étude de l’impact politique du mouvement Idle No More.”
2020Richez, E., V. Raynauld and S. Wojcik (Eds.) (2020), “Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changement sociopolitiques et transformations identitaires.”
2020Raynauld, V. E. Richez, and S. Wojcik (2020), “Introduction : Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changements sociopolitiques et transformations identitaires.”
2020Richez, E., V. Raynauld, A. Medina and A. Kartolo (2020), “Unpacking the Political Effects of Social Movements with a Strong Digital Component: The Case of #IdleNoMore.”
2020Raynauld, V., M. Lalancette and E. Crandall (2019), “Introduction: Identifying and Studying #Trends in Canadian Politics: The Need to Stay Aware and Ahead of the Curve.”
2019Lees-Marshment, J. and V. Raynauld (2020), “Overview of Digital Political Communication and Marketing.”
2020Raynauld, V., and D. Renauld (2020), "Political Advertisers."
2020Lalancette, M. and V. Raynauld (2020), “Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada.”
2020Lalancette M., V. Raynauld and S. Tourigny-Koné (2019), “An Under-the-Hood Look at Social Media-Fueled Protest: Defining Interactions Between News Media Organizations, Activists, and Citizens on Twitter”
2019Lalancette M. and V. Raynauld (2019), “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics”
2019Richez, E. and V. Raynauld (2019), “Dynamics of Digital Constituent Outreach and Engagement in Linguistically Diverse Societies: A Quantitative Look at Canadian Provinces”
2019Lalancette, M. and V. Raynauld (2019), “Stars, argent et approbation : appuis politiques des célébrités au Canada et aux États-Unis: enjeux de communication politique.”
2019Lalancette, M., V. Raynauld and E. Crandall (Eds.) (2019), “What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square.”
2019Raynauld, V., M. Lalancette and S. Tourigny-Koné (2019), “Rethinking Digital Activism as it Unfolds: Ambient Political Engagement on Twitter during the 2012 Quebec Student Strike.”
2019Lalancette, M., E. Crandall and V. Raynauld (2019), “Conclusion: Unpacking Trending Practices in Canadian Politics: The Old, the New, and the Transformative.”
2019Lewis, J. P., M. Lalancette and V. Raynauld (2019) “Cabinet Solidarity in an Age of Social Media: A Case Study of Twitter Use by Member of Parliament Carolyn Bennett.”
2019Raynauld, V. and J. Lees-Marshment (2019), “Static Political Marketing.”
2019Lalancette, M. and V. Raynauld (2018), “Digital Politics Taking A Visual Turn in Canada: Instagram, Justin Trudeau, and Political Image-Making”, Policy Options Politiques
2018Raynauld, V. and A. Turcotte (2018), "'Different Strokes for Different Folks': Revisiting Fragmentation Politics in the Age of Donald Trump."
2018Raynauld, V., E. Richez and K. Boudreau Morris (2018), "Canada is #IdleNoMore: Exploring Dynamics of Indigenous Political and Civil Protest in the Twitterverse"
2018McKelvey, F., M. Côté, and V. Raynauld (2018), “Scandals and Screenshots: Social Media Elites in Canadian Politics.”
2018Raynauld, V. (2018), “À vos marques, prêts, partez ! Les défis et opportunités du marché de l’emploi universitaire contemporain”
2018Lalancette, M. and V. Raynauld (2017), “Médias sociaux et célébrité politique : Le renouveau des pratiques"
2017Raynauld, V. (2016), “Quelques clés des succès électoraux de Donald Trump.”
2016Washburn, R. and V. Raynauld (2016), "Journalism on the Ground in Southern Ontario."
2016Raynauld, V. (2016), “Débâts télévisés des chefs durant les campagnes electorales au Canada : Une formule à réviser.”
2016Raynauld, V., M. Lalancette and S. Tourigny-Kone (2016), “Political Protest 2.0: Social Media and the 2012 Student Strike in the Province of Quebec, Canada”
2016Raynauld, V. (2015), “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Political Blogging during #elxn42”
2015Raynauld, V., M. Lalancette and S. Tourigny-Koné (2015), “Taking Protest to the Twitterverse: Making Sense of New Forms of Political Action on Social Media.”
2015Raynauld, V. and E. Richez (2015), “Obligation, Service, and/or Opportunity? Canadian MPs’ Choice of Language in Digital Constituent Outreach.”
2015Raynauld, V. and J. Greenberg (2014), “Tweet, Click, Vote: Twitter and the 2010 Ottawa Municipal Election”
2014Turcotte, A. and V. Raynauld (2014), “Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics.”
2014Giasson, T., C. Darisse and V. Raynauld (2013), “Politique PQ 2.0 : Qui Sont les Blogueurs Politiques Québécois?”
2013Giasson, T., V. Raynauld and C. Darisse (2011), “Hypercitizens from a Distinct Society: Characterizing Quebec’s Political Bloggers' Online and Offline Political Involvement”
2011Raynauld, V., T. Giasson and C. Darisse (2011), “Constitution of Representative and Reliable Web-Based Research Samples: Identifying the Opportunities and Challenges of Studying Citizen-Driven Political Blogs”
2011Awards & Honors
Social Sciences and Humanities Research Council Insight Grant ($252,827)
2025Project focusing on the roles and impacts of political social media influencers.