In addition to his appointments at Emerson College, Dr. Vincent Raynauld is Affiliate Professor in the Département de lettres et communication sociale at the Université du Québec à Trois-Rivières (Canada). He is also serving as Research Associate in the Groupe de recherche en communication politique (GRCP) and as Member of the North American Digital Diplomacy Initiative (NACDI) based at Queen's University (Canada). Finally, he has been serving as Associate Editor for the Journal of Information Technology and Politics since 2019.
Dr. Raynauld's areas of research interest and publication include political communication and campaigning, protest politics, social media, political marketing and management, digital politics, identity politics, and journalism. His work has appeared in French and English-language national and international peer reviewed journals, including Social Media + Society, Journal of Information Technology & Politics, Terminal. Technologie de l’information, culture & société, Information, Communication, and Society, the International Journal of Strategic Communication, and Politique et Sociétés. His research has also appeared in books by leading national and multinational publishers, including Routledge, UBC Press, Palgrave Macmillan, Presses de l’Université de Rennes, Edward Elgar, and the University of Toronto Press. His research activities have been funded by different governmental agencies, private organizations, and academic institutions internationally, including the Social Sciences and Humanities Research Council of Canada (SSHRC), Emerson College, the Fonds de recherche du Québec - Société et culture (FQRSC), the Helen C. Rose Ethics and Communication Endowed Fund, the University of Windsor, and the Université du Québec à Trois-Rivières. Dr. Raynauld' work has received awards from different organizations. In 2022, Dr. Raynauld and his co-author Dr. Mireille Lalancette won the Identity Politics Best Paper Award from the Northeastern Political Science Association for a paper presented at the 2022 annual meeting of the association.
Dr. Raynauld earned his doctorate degree in communication at the School of Journalism and Communication at Carleton University (Ottawa, ON, Canada) under the supervision of Dr. André Turcotte in February 2014. A native of Montreal (Quebec, Canada), Dr. Raynauld speaks and writes fluently in French and English.
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En plus de ses responsabilités à Emerson College, le professeur Vincent Raynauld est également professeur affilié au Département de lettres et communication sociale de l'Université du Québec à Trois-Rivières, chercheur associé au Groupe de recherche en communication politique (GRCP) ainsi que membre de la North American Digital Diplomacy Initiative (NACDI) à Queen's University (Canada). Il agit également à titre d'éditeur associé pour la revue scientifique Journal of Information Technology and Politics. Les activités de recherche du professeur Raynauld portent principalement sur la communication politique, les campagnes électorales, les pratiques de mobilisation politique citoyennes, les médias socionumériques, le marketing politique et la gestion du politique, la politique identitaire et le journalisme.
Le professeur Raynauld a obtenu son doctorat en communication à la School of Journalism and Communication de Carleton University (Ottawa, ON, Canada) sous la direction du professeur André Turcotte. Originaire de Montréal, le professeur Raynauld est bilingue (français et anglais).
About
- Department Communication Studies
- Since 2014
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Office Hours
- Tuesdays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
- Wednesdays, 3:45 p.m. to 5:45 p.m. (on campus and via Zoom)
Education
B.S., Université de Montréal
M.A., Université Laval
Ph.D., Carleton University
M.A., Université Laval
Ph.D., Carleton University
Areas of Expertise
- Communication Studies
- Facebook/Meta
- Political Campaign Strategy
- Political Campaigns & Media & Advertising
- Political Campaigns & Social Media
- Political Communication
- Research Methodology
- Snapchat
- Social Media
- TikTok
Publications
Turcotte, A. and V. Raynauld (forthcoming). "Managing the “Unknown Unknowns”: Organizational processes, market intelligence, and leaders’ management of grassroots political protest"
2024
In Lees-Marshment, J. (forthcoming). Political Management in Practice: lessons from around the globe. Routledge.
Raynauld, V. and M. Lalancette (2024), "Médias socionumériques et politique : enjeux de personnalisation, d’intimisation et de célébritisation à l’ère digitale."
2024
In Bastien, F. and M. Lalancette (Eds.) (2024). Médiatisation de la politique: Logiques et pratiques. Presses de l'Université du Québec
Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
2023Lalancette, M. and V. Raynauld (2023). "The Hyper-Masculine Campaign: Party Leader Brand Image, Heteronormativity, and the 2021 Canadian Federal Election"
2023*A previous version of this book chapter won the Northeastern Political Science Association's Identity Politics best paper award in 2023.
In Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
Turcotte, A. and V. Raynauld (2023). "The Neglected Populists: Breaking Down the Performance of the Left-Leaning New Democratic Party in the 2021 Canadian Federal Election"
2023
In Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
Raynauld, V., J. Gillies, and A. Turcotte (2023). "Introduction: The 2021 Canadian Federal Election"
2023
In Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
Gillies, J., A. Turcotte, and V. Raynauld (2023). "Conclusion: The Calm Before The Storm"
2023
In Gillies, J., V. Raynauld, and A. Turcotte (Eds.) (2023). Political Marketing in the 2021 Canadian Federal Elections. Palgrave Macmillan.
Navarro, C., D. Ganapathy, and V. Raynauld (2023), “Visual Culture, Personalization, and Politics: A Comparative Analysis of Political Leaders’ Instagram-Based Image-Making and Communication in Spain and India.”
2023
International Journal of Strategic Communication. DOI: 10.1080/1553118X.2023.2209572.
Gillies, J., V. Raynauld and A. Wisniewski (2023), “Canada is No Exception: The 2022 Freedom Convoy, Political Entanglement, and Identity-Driven Protest.” American Behavioral Scientist. DOI: 00027642231166885
2023Raynauld, V. and M. Lalancette (2023), “Social Media, Visuals, and Politics: A Look at the Digital Visual Habitus on Instagram.”
2023
In Veneti, A. and D. Lilleker. Research Handbook on Visual Politics. Edward Elgar.
Lord, F.-R., V. Raynauld, M. Lalancette and J. Luckerhoff (2022), “La résistance franco-ontarienne à l’arrêt de financement de l’Université de l’Ontario français (UOF) : une lutte numérique.” Enjeux & Sociétés , 9(2), 277-300.
2022Lalancette, M. and V. Raynauld with A. Ozorai (2022), “Personalization of Local Candidates.”
2022
In Marland, A., and T. Giasson (2022). Inside the Constituency-Level Election Campaign. UBC Press.
Raynauld, V. and A. Turcotte (2022), “Replicating the 2016 ‘Lightning in a Bottle’ Political Moment: Biden, Trump and Winning the U.S. Presidency.”
2022
In Gillies, J. (2022), Political Marketing in the 2020 U.S. Elections. Palgrave Macmillan.
Raynauld, V. and M. Lalancette (2021), “Pictures, Filters, and Politics: Instagram’s Role in Political Image-Making and Storytelling in Canada.” Visual Communication Quarterly, 28(4), 212–226.
2021Lalancette, M. and V. Raynauld (2021), “Personnaliser la campagne”, Policy Options Politiques.
2021
https://policyoptions.irpp.org/fr/magazines/november-2021/personnaliser-la-campagne/
Lalancette, M. and V. Raynauld (2021), “Making the local campaign personal”, Policy Options Politiques.
2021
https://policyoptions.irpp.org/magazines/november-2021/making-the-local-campaign-personal/
Raynauld, V. and M. Lalancette (2021), “The key role of political parties’ digital strategies in the federal elections”
2021
Policy Options Politiques, https://policyoptions.irpp.org/fr/magazines/septembe-2021/le-role-cle-de-la-strategie-numerique-des-partis-durant-lelection-federale/
Raynauld, V. and M. Lalancette (2021), “Le rôle clé de la stratégie numérique des partis durant l’élection fédérale”
2021
Policy Options Politiques, https://policyoptions.irpp.org/fr/magazines/septembe-2021/le-role-cle-de-la-strategie-numerique-des-partis-durant-lelection-federale/
Luckerhoff, J., V. Raynauld and M. Lalancette (2021), "Du désintéressement à l’emballement : les médias socionumériques pour enseigner, diffuser, communiquer et recruter dans le milieu universitaire"
2021
Enjeux & Société 8(2): 323-343.
Lalancette, M. and V. Raynauld (2020), “Politicking and Visual Framing on Instagram: A Look at the Portrayal of the Leadership of Canada’s Justin Trudeau.”
2020
Études canadiennes/Canadian Studies. Revue interdisciplinaire des études canadiennes en France. 89: 257-290.
Raynauld, V. and D. Renauld (2020), “The Evolving Craft of Political Marketing”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/magazines/july-2020/the-evolving-craft-of-political-advertising/?fbclid=IwAR0tjAZVMoD87RWCqA4ViObd_8yQXIbopYiKDqgVz_
Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave Macmillan.
2020Turcotte, A. and V. Raynauld (2020) “Divide Et Impera: Wedge Politics in the 2019 Canadian Federal Election.”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave Macmillan.
Raynauld, V., J. Gillies, and A. Turcotte (2020) “Introduction: The 2019 Canadian Federal Election.”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave Macmillan.
Lalancette, M. and V. Raynauld (2020), “How Political Leaders in North America have used COVID-19 to improve their Polls”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/magazines/may-2020/how-political-leaders-in-north-america-have-used-covid-
Lalancette, M. and V. Raynauld (2020), “La COVID-19 a permis à des dirigeants nord-américains d’améliorer leur image”, Policy Options Politiques.
2020
https://policyoptions.irpp.org/fr/magazines/may-2020/la-covid-19-a-permis-a-des-dirigeants-nord-americains-da
Raynauld, V. and M. Lalancette (2020), “Infection du populisme aux États-Unis”, France Forum.
2020
https://www.institutjeanlecanuet.org/content/infection-du-populisme-aux-etats-unis?fbclid=IwAR1xl3-tYL6xQE_qN0KAzwZMujqJZzhyer1wl2NZIhBqZatKQUrUM5BYX98
Turcotte, A., J. Gillies and V. Raynauld (2020) “Conclusion: Déjà Vu All Over Again?”
2020
In Gillies, J., V. Raynauld and A. Turcotte (Eds.) (2020), Political Marketing in the 2019 Canadian Election. Palgrave Macmillan.
Richez, E. and V. Raynauld (2020), “Une nouvelle vague de luttes autochtones : Étude de l’impact politique du mouvement Idle No More.”
2020
In Marceau, S. G. & Salée, D. (2020), Citoyennetés autochtones. Peter Lang.
Richez, E., V. Raynauld and S. Wojcik (Eds.) (2020), “Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changement sociopolitiques et transformations identitaires.”
2020
In Terminal. Technologie de l’information, culture & société.
Raynauld, V. E. Richez, and S. Wojcik (2020), “Introduction : Les groupes minoritaires et/ou marginalisés à l’ère numérique : Pratiques de mobilisation, changements sociopolitiques et transformations identitaires.”
2020
In Terminal. Technologie de l’information, culture & société.
Richez, E., V. Raynauld, A. Medina and A. Kartolo (2020), “Unpacking the Political Effects of Social Movements with a Strong Digital Component: The Case of #IdleNoMore.”
2020
Social Media + Society.
Raynauld, V., M. Lalancette and E. Crandall (2019), “Introduction: Identifying and Studying #Trends in Canadian Politics: The Need to Stay Aware and Ahead of the Curve.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Lees-Marshment, J. and V. Raynauld (2020), “Overview of Digital Political Communication and Marketing.”
2020
In Loge, P., Political Communication Ethics: Theory and Practice. Rowan and Littlefield.
Raynauld, V., and D. Renauld (2020), "Political Advertisers."
2020
In Marland, A. and T. Giasson. "Inside the Campaign: Managing Elections in Canada", UBC Press.
Lalancette, M. and V. Raynauld (2020), “Online Mobilization: Tweeting Truth to Power in An Era of Revised Patterns of Mobilization 2.0 in Canada.”
2020
In Small, T. and H. Jansen (Eds.). Digital Politics in Canada: Promises & Realities. University of Toronto Press.
Lalancette M., V. Raynauld and S. Tourigny-Koné (2019), “An Under-the-Hood Look at Social Media-Fueled Protest: Defining Interactions Between News Media Organizations, Activists, and Citizens on Twitter”
2019
Communication and Culture Review, 2(1-2), 4-21.
Lalancette M. and V. Raynauld (2019), “The Power of Political Image: Justin Trudeau, Instagram, and Celebrity Politics”
2019
American Behavioral Scientist, 63(7), 889-924.
Richez, E. and V. Raynauld (2019), “Dynamics of Digital Constituent Outreach and Engagement in Linguistically Diverse Societies: A Quantitative Look at Canadian Provinces”
2019
International Journal of Media & Cultural Politics, 15(3), 261-281.
Lalancette, M. and V. Raynauld (2019), “Stars, argent et approbation : appuis politiques des célébrités au Canada et aux États-Unis: enjeux de communication politique.”
2019
In Hourmant, F., M. Lalancette and P. Leroux. Selfies and Stars: Célébrité et politique en Amérique et en France. Presses de l’Université de Rennes.
Lalancette, M., V. Raynauld and E. Crandall (Eds.) (2019), “What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square.”
2019
UBC Press.
Raynauld, V., M. Lalancette and S. Tourigny-Koné (2019), “Rethinking Digital Activism as it Unfolds: Ambient Political Engagement on Twitter during the 2012 Quebec Student Strike.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Lalancette, M., E. Crandall and V. Raynauld (2019), “Conclusion: Unpacking Trending Practices in Canadian Politics: The Old, the New, and the Transformative.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Sphere. UBC Press.
Lewis, J. P., M. Lalancette and V. Raynauld (2019) “Cabinet Solidarity in an Age of Social Media: A Case Study of Twitter Use by Member of Parliament Carolyn Bennett.”
2019
In Lalancette, M., V. Raynauld and E. Crandall (Eds.). What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Square. UBC Press.
Raynauld, V. and J. Lees-Marshment (2019), “Static Political Marketing.”
2019
In Lees-Marshment, J., B. Conley, E. Elder, R. Pettitt, V. Raynauld and A. Turcotte, Political Marketing: Principles and Applications (3rd edition). Routledge.
Lalancette, M. and V. Raynauld (2018), “Digital Politics Taking A Visual Turn in Canada: Instagram, Justin Trudeau, and Political Image-Making”, Policy Options Politiques
2018Raynauld, V. and A. Turcotte (2018), "'Different Strokes for Different Folks': Revisiting Fragmentation Politics in the Age of Donald Trump."
2018
In Gillies, J. (Ed.). Political Marketing in the 2016 U.S. Presidential Election. Palgrave Macmillan.
Raynauld, V., E. Richez and K. Boudreau Morris (2018), "Canada is #IdleNoMore: Exploring Dynamics of Indigenous Political and Civil Protest in the Twitterverse"
2018
Information, Communication and Society, 21(4), 626-642.
McKelvey, F., M. Côté, and V. Raynauld (2018), “Scandals and Screenshots: Social Media Elites in Canadian Politics.”
2018
In Marland, A., T. Giasson and A. Lawlor. Political Elites in Canada Power and Influence in Instantaneous Times, UBC Press
Raynauld, V. (2018), “À vos marques, prêts, partez ! Les défis et opportunités du marché de l’emploi universitaire contemporain”
2018
Politique et Sociétés, 37(3), 149-161.
Lalancette, M. and V. Raynauld (2017), “Médias sociaux et célébrité politique : Le renouveau des pratiques"
2017Raynauld, V. (2016), “Quelques clés des succès électoraux de Donald Trump.”
2016
Policy Options Politiques
Washburn, R. and V. Raynauld (2016), "Journalism on the Ground in Southern Ontario."
2016
In Gasher, M., C. Brin, C. Crowther, G. King, E. Salamon and S. Thibault (eds.). Deliberation, Diversity and Dollars: Public Strategies for Journalism in the Canadian Media Ecology, University of Toronto Press.
Raynauld, V. (2016), “Débâts télévisés des chefs durant les campagnes electorales au Canada : Une formule à réviser.”
2016
Policy Options Politiques.
Raynauld, V., M. Lalancette and S. Tourigny-Kone (2016), “Political Protest 2.0: Social Media and the 2012 Student Strike in the Province of Quebec, Canada”
2016
French Politics, 14(1), 1–29.
Raynauld, V. (2015), “The Blog Is Dead, Long Live the (Micro)Blog! Unpacking Dynamics in Political Blogging during #elxn42”
2015
In Marland, A. and T. Giasson, Canadian Election Analysis: Communication, Strategy, and Democracy, UBC Press.
Raynauld, V., M. Lalancette and S. Tourigny-Koné (2015), “Taking Protest to the Twitterverse: Making Sense of New Forms of Political Action on Social Media.”
2015Raynauld, V. and E. Richez (2015), “Obligation, Service, and/or Opportunity? Canadian MPs’ Choice of Language in Digital Constituent Outreach.”
2015
Political Marketing Politique (6)1.
Raynauld, V. and J. Greenberg (2014), “Tweet, Click, Vote: Twitter and the 2010 Ottawa Municipal Election”
2014
Journal of Information Technology & Politics 11(4): 412-434.
Turcotte, A. and V. Raynauld (2014), “Boutique Populism: The Emergence of the Tea Party Movement in the Age of Digital Politics.”
2014
In Lees-Marshment, J., B. Conley and K. Cosgrove, Political Marketing in the U.S., Routledge.
Giasson, T., C. Darisse and V. Raynauld (2013), “Politique PQ 2.0 : Qui Sont les Blogueurs Politiques Québécois?”
2013
Politique et Sociétés 32(3): 3-28.
Giasson, T., V. Raynauld and C. Darisse (2011), “Hypercitizens from a Distinct Society: Characterizing Quebec’s Political Bloggers' Online and Offline Political Involvement”
2011
International Journal of Interactive Communication Systems and Technologies 1(2)
Raynauld, V., T. Giasson and C. Darisse (2011), “Constitution of Representative and Reliable Web-Based Research Samples: Identifying the Opportunities and Challenges of Studying Citizen-Driven Political Blogs”
2011
Graduate Journal of Social Science 8(3)
Awards & Honors
Helen C. Rose Ethics and Communication Endowed Fund grant ($2,000 US)
2023
with Keira Beatty, Anneke Butkus, Reem Al Khalifa, and Dr. Mireille Lalancette
Winner of the Northeastern Political Science Association’s Identity Politics Best Paper Award ($250 USD)
2023
with Dr. Mireille Lalancette
Scholarly Publications Program (ASPP) of the Social Sciences and Humanities Research Council of Canada ($8,000)
2018
with Dr. Mireille Lalancette, Dr. Erin Crandall, and all contributors to the book
Social Sciences and Humanities Research Council Insight Development Grant ($62,646)
2015
with Dr. Emmanuelle Richez
University of Windsor HSSRG research grant ($5,000)
2015
with Dr. Emmanuelle Richez
FAHSS SRF Project Development Award ($5,000)
2015
with Dr. Emmanuelle Richez
