Curriculum
Students will spend their first two years at Franklin University Switzerland, one summer Session 2 at Emerson, and their final two years at Emerson. Upon completion of the program, students will have earned two degrees: an associate's degree from Franklin and a BA from Emerson.
Year One: Franklin
Courses for the Fall and Spring semesters at Franklin for Year One*
| Fall Semester | Spring Semester |
|---|---|
| FYS (First Year Seminar) | Academic Travel course |
| Academic Travel course (COM 230T or AHT recommended) | WTG 100 (Academic Writing) or MAT 103 |
| ECN 100 (Intro to Macroeconomics) or ECN 101 (Intro to Microeconomics) | ECN 101 (Intro to Microeconomics) or ECN 100 (Intro to Macroeconomics) |
| LANGUAGE (Italian, French, or German) | BUS 135 (Intro to Business Systems) or BUS 136 (Intro to Marketing) |
| MAT course according to placement test | LANGUAGE (Italian, French, or German) |
*Suggested schedules. Specific course choice may vary with advisor and department chair approval.
Year Two: Franklin
Courses for the Fall and Spring semesters at Franklin for Year Two*
| Fall Semester | Spring Semester |
|---|---|
| BUS 135 (Intro to Business Systems) or BUS 136 (Intro to Marketing) |
BUS 315 (Managerial Accounting) |
| Academic Travel Course (COM 230T unless already completed) | BUS 353 (International Management) |
| BUS 115 (Intro to Accounting) | AHT 102 or AHT 103 |
| MAT 201 | Academic Travel Course (ECN or ENV recommended) |
| WTG 100 or W-course | Elective |
*Suggested schedules. Specific course choice may vary with advisor and department chair approval.
Summer Session at Emerson
| Summer 2 | Date |
|---|---|
| BC 110 (Introduction to the Creative Economy) | Approximate start date: Early July |
Year Three: Emerson
Courses for the Fall and Spring semesters at Emerson for Year Three*
| Fall Semester | Spring Semester |
|---|---|
| BC 111 (Creative Collaboration Seminar) | BC 310 (Marketing the Creative Enterprise) |
| BC 210 (Developing an Aesthetic Sensibility) | BC 311 (Strategic Management and Analytical Decision Making) |
| BCE Elective | BCE Elective |
| BCE 320 (Creative and Design Thinking) | BCE Elective |
*Suggested schedules. Specific course choice may vary with advisor and department chair approval.
Year Four: Emerson
Courses for the Fall and Spring semesters at Emerson for Year Four*
| Fall Semester | Spring Semester |
|---|---|
| BC 450 (Senior Residency 1) | BC 451 (Senior Residency 2) |
| BC 499 (Internship) | BC 499 (Internship) |
| BC 420 (The Streaming Economy) | MB 400 (Business Policy and Strategy) |
| BCE Elective | BCE Elective |
Upon completion of the above courses, Emerson accepts associate's degree and awards a BA (a total of 128 degree credits).
*Suggested schedules. Specific course choice may vary with advisor and department chair approval.
Recommended Emerson BCE Electives by Subject
Marketing
- MK 334: Online Behavior and Web Analytics
- MK 346: Corporate Communication & Social Responsibility
- MK 352: Creative Concepts and Storytelling
- MK 355: Sales, Promotion and Events Management
- MB 300: Managing Business Operations
- MB 371: Topics: Marketing Music in The Digital Age
Communications
- CC 203: Intercultural Communication
- CC 221: Global Political Communication
- CC 235: Sports Communication
- CC 236: Sports Public Relations
- CC 250: Intro to Public Relations
- CC 262: Professional Communication
- CC 263: Argument and Advocacy
- CC 266: Conflict & Negotiation
- CC 303: Politics, Advocacy and Public Opinion
- CC 315: Intro to Non-Profit Communication Management (Prereq: CC 100) Fall Only
- CC 316: Non-Profit Campaigns Spring Only
- CC 330: Management & Communication CC 345 Public Affairs Matrix
- CC 350: Media Broadcast Vocal Presentations
- CC 356: Crisis Communications
- CC 361: Public Diplomacy and Grass Roots Activism
- CC 362: Guerilla P.R.
Performing Arts and Theatre
- PA 101: Languages of the Stage
- TH 275: Arts Management I
- TH 375: Arts Management II
- TH 479: The Business of Acting
Visual and Media Arts
- VM 140: Introduction to Video Production for non-majors
- VM 244: Introduction to Producing (Prereq: BC 111)
- VM 260: Introduction to Interactive Media (Sophomore Standing)
- VM 270: Introduction to Game Design
- VM 332: Production Management
- VM 370: Business of Film
- VM 380: Media Copyright & Content
- VM 442: Studios & Independents: Navigating the Motion Picture Industry (Prereq: VM 332 or VM 370)
- VM 475: Creative Producing (Prereq: VM 332 or VM 370)
Publishing
- PB 203: Intro to Electronic Publishing Track Course
- PB 303: Web Development
- PB 320: Publishing Management and Innovation (Spring Only)
- PB 380: Magazine Publishing Overview
- PB 383: Book Publishing Overview
- PB 395: Applications for Print Publishing
