Curriculum Requirements

Strategic Marketing Curriculum

Emerson College’s Strategic Marketing program consists of a 32-credit curriculum. The program offers optimal flexibility for working professionals. Complete the curriculum in as little as one-year or up to two years full time. Part-time pathways are also available. Follow a primarily in-person track, an online track, or mix and match both for enhanced flexibility. The curriculum of each track consists of:

• 5 core courses (20 credits)
• 2 elective courses (8 elective credits)
• 1 “live client” professional marketing capstone experience (4 credits)

Courses

Students follow their five core courses according to the track of their choosing, learning foundational skills tailored to their personal and professional goals. The Strategic Marketing Communication and Digital Marketing tracks are uniquely designed to prepare you to become experts in creative innovation, strategic and analytical decision-making, and human-centered leadership. 

Strategic Marketing Communication Track (Predominately In-Person)

The Strategic Marketing Communication track guides students toward becoming thoughtful, creative, and strategy savvy professionals. Students will be able to lead communication efforts that build brands, ethically shape public perception, and drive business results in a rapidly evolving media and consumer landscape. From courses such as Creative Thinking and Problem Solving, to Marketing Research and Consumer Insights, you’ll learn to blend strategy, human insight, and creativity to create customer-centric strategic marketing plans and innovative, data-driven communication strategies. 

Strategic Marketing Communication’s Core Courses

*Offered in-person and/or online depending on the semester; required course for both tracks

Digital Marketing Track (Online)

Students on the Digital Marketing track will focus on the unique skills in the domain of digital marketing, emphasizing targeted customer-centric digital marketing, data analytics, and integration of testing protocols and emerging technologies in marketing. With courses such as Digital Analytics, and Digital Storytelling and Branding Strategy, this track will prepare students to enter the industry with the necessary knowledge and skills to become well-rounded digital marketers.

Digital Marketing’s Core Courses
 

*Offered in-person and/or online depending on the semester; required course for both tracks

Elective Courses

Choose two elective courses, such as: Digital Communication Strategies & Implementation, or Culture, Ethics, and Responsibility in Marketing; or take a cutting edge special topics course, and/or get credit for an internship. These two electives will complete the degree requirements. 

For a full list of electives and course descriptions, view our Graduate Course Catalog.

12-Month Full-Time Sample Curriculum Map 

The following is a sample curriculum map based on the Accelerated 32-credit, full-time, 12-month schedule.

Program Start: September

Fall Semester (12 Credits)

• 3 Core Courses

Spring Semester (12 Credits)

• 2 Core Courses
• 1 Capstone

Summer Semester (8 Credits)

• 2 Elective Courses

Graduation: August

16-Month Full-Time Sample Curriculum Map 

The following is a sample curriculum map based on the Standard 32-credit, full-time, 16-month schedule.

Program Start: September

Fall Semester 1 (8 Credits)

• 2 Core Courses

Spring Semester (12 Credits)

• 3 Core Courses

Summer Semester (4 Credits)

• 1 Elective

Fall Semester 2 (8 Credits)

• 1 Elective
• 1 Capstone

Graduation: December

24-Month Full-Time Sample Curriculum Map 

The following is a sample curriculum map based on the 32-credit, full-time, 24-month schedule.

Program Start: September

Fall Semester (8 Credits)

• 2 Core Courses

Spring Semester (8 Credits)

• 2 Core Courses

Summer Semester 

• No Courses

Fall Semester 2 (8 Credits)

• 2 Elective Courses

Spring Semester 2 (8 Credits)

• 1 Core Course
• 1 Capstone

Graduation: May