About the Graduate Strategic Marketing Program
The Master of Arts in Strategic Marketing at Emerson College is the premier destination for students seeking a comprehensive curriculum that fuses creativity, marketing and brand strategy. We prepare future industry leaders with data-driven analytical skills, creative literacy, and advanced marketing strategies, all within a human-centered design and leadership framework.
This is not your average "marketing communications degree." This is where media makers, critical thinkers, and culture shapers study together to innovate, reimagine, and build what’s next. It’s where what happens outside the classroom is as important as what happens inside the classroom.
The future is exciting. As AI and technological advances alter the world of marketing and business, this program offers career catalysts that go beyond hard skills, equipping students with the creative thinking skills, agile adaptation training, and innovative inspiration to effectively navigate technological change and launch career-acceleration.
So while other colleges teach you how to simply think about brand strategy, the Master of Art in Strategic Marketing program at Emerson College teaches you how to reimagine brand strategy creatively.
Whether you prefer a live, immersive campus experience or a fully online, asynchronous experience, you will gain highly marketable skills to advance and grow. Tailor your career path by choosing between the Strategic Marketing Communication or the Digital Marketing tracks, expertly curated to fit your career goals and personal interests.
Housed in the School of Communication’s Department of Marketing Communication, this flexible-format master’s program prepares you for a creatively fulfilling career. The department’s career-focused approach combines analytical research, creative thinking skills, and human-centered competencies supported by our expert faculty who hail from a range of top industry roles and innovative academic research backgrounds. With strong industry partnerships, small class sizes, and a collaborative environment, grad programs at Emerson College prepare students to thrive in the fast-evolving entertainment, media, and business landscapes.
What I love about the SMC grad program at Emerson is how devoted the staff is to their students' success after graduating. The leaders of the program know that we’re here for more than a grade on our transcript, and they are constantly going out of their way to provide students with real world experience.
Program Highlights
- In-demand skills: You’ll take five foundational marketing courses in either the Strategic Marketing Communication track or the Digital Marketing track.
- Cutting-edge: Choose two elective courses, such as: Digital Communication Strategies & Implementation, or Culture, Ethics, and Responsibility in Marketing; or take a cutting edge special topics course, and/or get credit for an internship.
- Real-world: Each track culminates with a professional “live client” marketing capstone experience.
- Customizable: Choose the program experience that ensures you learn the skills you need to fulfill professional and personal goals at your pace.
- Flexible: Full-time and part-time options available, with in-person and online course formats offering you flexibility in your schedule.
- Expert faculty: Learn from innovative faculty with diverse industry and research expertise in business communication, digital marketing, social media, economics, public relations, anthropology and beyond.
- Career readiness: Designed for students pursuing multidisciplinary careers in traditional and digital marketing, communications, marketing analytics.
- No GRE requirements: Experience a streamlined application process.
Are you looking for a unique grad program? Do you want the opportunity to plunge yourself into strategy, creativity, and brand-building, where the focus is on you and your creative and professional development?
Apply now to join a creative learning community that’s reshaping the future of strategic marketing.