Marketing Curriculum
Standard Format 32-Credit Curriculum
Our 32-credit Standard Format curriculum can be completed full-time in one year or part-time in two years. The curriculum consists of:
- 5 core courses (20 credits)
- 3 elective courses (12 elective credits)
Core Courses
The following courses are required to complete the degree.
| Course | Modality | Credits |
|---|---|---|
| Digital Marketing Campaigns | Online | 4 |
| Digital Storytelling and Branding | Online | 4 |
| Online Consumer Behavior | Online | 4 |
| Web Analytics | Online | 4 |
| Social Media and Voice of the Customer (VOC) Analytics | Online | 4 |
Elective Courses
Standard Curriculum: Choose three elective courses (12 credits) to complete the degree. You can mix and match course electives from three specializations including Content Strategy, Marketing Analytics, and Social Media and Digital Public Relations.
The following courses are a sample of our elective course offerings. For a full list of electives and course descriptions, view our Graduate Course Catalog.
| Course | Modality | Credits |
|---|---|---|
| Human-Centric Marketing and Social Responsibility | Online | 4 |
| Fundamentals in Content Strategy | Online | 4 |
| Storytelling with Vision, Mission, and Values | Online | 4 |
| Customer Segmentation and Descriptive Analytics | Online | 4 |
| Predictive Analytics | Online | 4 |
| Marketing Metrics, Measurements, KPIs, and ROI | Online | 4 |
| Human-Centric Marketing and Social Responsibility | Online | 4 |
| Social and Mobile Marketing | Online | 4 |
15-Month Full-Time Sample Curriculum Map
The following is a sample curriculum map based on the Standard 32-credit, full-time, 15-month schedule.
Program Start: September
Fall Semester 1 (12 Credits)
- 2 Core Courses
- 1 Elective
Spring Semester (12 Credits)
- 2 Core Courses
- 1 Elective
Fall Semester (8 Credits)
- 1 Core Course
- 1 Elective
Graduation: December