Strategic Marketing Communication (MA)

No GRE required to apply

Become a marketing professional ready to shape what’s next. At Emerson, creativity meets business strategy—this is where media makers, critical thinkers, and culture shapers develop the skills today’s organizations need. Learn to blend data analysis, brand storytelling, creative literacy, and advanced marketing strategy through a human-centered design and leadership framework.

Earn the credibility to make an impact across industries—from tech and entertainment to healthcare, finance, education, and more. With flexible online and on-campus formats, you can advance your career without putting your life on pause.

Careers in Marketing:

  • Digital Marketing Manager
  • Social Media Specialist
  • Digital Marketing Manager
  • Director of Marketing
  • Chief Marketing Officer
  • Media Specialist
     

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Flexible Options

Choose full-time or part-time study, with the flexibility to take courses in person, online, or a combination of both.

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Choose Your Own Track

Choose the Strategic Marketing Communication or Digital Marketing track, and tailor your studies with electives, special topics, and a hands-on “live client” capstone.

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Practical Experience

From research and data analysis to marketing and communication plan development, connect measurable business objectives with creative solutions.

Why Emerson

Why Emerson

Become a creative force at Emerson College, the nation’s premier institution of higher learning devoted to communication and the arts. Emerson College draws independent minds from diverse backgrounds around the world, and our graduate programs offer a creative learning experience in flexible formats that enable you to advance your passion into an inspiring career.