The Bachelor of Science in Marketing Communication gives our students a solid foundation for a variety of careers in marketing. Through courses that emphasize the analysis of key marketing, branding, advertising, and public relations concepts and methods, you will learn how to conceive, plan, and implement marketing strategies for a variety of clients and contexts. You will also benefit from opportunities to put your classroom knowledge into practice through internships, student-run marketing groups, and competitions.

Bachelor of Science in Marketing Communication

The Bachelor of Science in Marketing Communication prepares students for careers and advanced study in the distinct yet related fields of marketing communications in profit and nonprofit contexts.

Other Minors

Advertising and Public Relations Minor

(For students admitted prior to 2011-2012)

Required Courses

  • MK 255 - Principles of Marketing
  • MK 257 - Principles of Public Relations
  • MK 259 - Principles of Advertising

Elective Courses

Select one:

  • MK 302 - Media Planning
  • MK 303 - Research Methods
  • MK 315 - Consumer Behavior
  • MK 354 - Writing for Marketing Communication
  • MK 356 - Media Relations