How does a person’s cultural background influence his/her consumer behavior? Why does someone choose one brand of flavored water over another? What are the underlying elements of a successful product launch?
These are the kinds of questions you’ll be exploring—and answering—as a student in Emerson’s Department of Marketing Communication. Emerson will have you working alongside faculty members who are also seasoned marketers. You’ll quickly learn how to apply sophisticated marketing principles in a variety of real-world contexts—from the arts, sports, and entertainment industries to consumer product companies and nonprofits.
While the knowledge and skills you’ll gain in the classroom are pivotal, some of the most valuable experiences and worthwhile collaborations you’ll have at Emerson will happen outside of class. Whether your interests are in strategic marketing, marketing communications, or entrepreneurship, Emerson’s Department of Marketing Communication offers you a curriculum uniquely designed to prepare you as a future marketing leader.