Learn how to build targeted marketing strategies to effectively communicate between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions. With two tracks to choose from—Creating Market Communication or Planning Market Communication—you can hone your skills in strategy, or focus more on content creation and practice. Whatever track you choose, you'll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.
In our social media and mobile-driven world, data and digital marketing have never been more vital. Enroll in our Digital Marketing and Data Analytics online master's program to gain critical, in-demand skills and advance your career in marketing and advertising. With courses in digital campaigns, branding, web and predictive analytics, social and mobile marketing and advertising, customer segmentation, and more, graduates of this program develop the digital and analytic skills you need to compete in today's insight-driven market.
Do you have experience or background in data analytics? Combine your existing knowledge with our online Data Analytics for Marketing Graduate Certificate to strengthen your skill set and advance your career.
Do you have experience or background in digital marketing? Combine your existing knowledge with our online Digital Marketing Graduate Certificate to strengthen your skill set and advance your career.