The Department of Marketing Communication in Emerson College’s School of Communication offers three graduate degree programs: an online Master of Arts (MA) in Business of Creative Enterprises, and an on-campus MA in Strategic Marketing.
Master’s Programs in the Department of Marketing Communication
Master of Arts in Business of Creative Enterprises (Online)
Students in the online MA in Business of Creative Enterprises program learn fundamental business skills that complement their creative fields, such as fashion, music, performance, and writing. The invaluable experience in strategic planning, finance, and marketing that students gain in the classroom will help them succeed in leadership roles in their industries.
Master of Arts in Strategic Marketing
Offered in a live, immersive campus experience or a fully online, asynchronous experience, the MA in Strategic Marketing provides students with the tools to understand how consumers think, make decisions, and act on these decisions. With two professional tracks to choose from— Strategic Communication or Digital Marketing—students can hone their skills in strategy or focus more on targeted customer-centric digital marketing. Whichever track students choose, they'll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.