The program focuses on the interconnection between business strategy, creative thinking, and ideas, helping students learn about and adapt to an ever-changing economy. BCE prepares students to become executives, managers, and innovators in new or existing creative enterprises in the arts and entertainment, communication, media, and publishing sectors.
The Bachelor of Science in Marketing Communication gives our students a solid foundation for a variety of careers in marketing. Through courses that emphasize the analysis of key marketing, branding, advertising, and public relations concepts and methods, you will learn how to conceive, plan, and implement marketing strategies for a variety of clients and contexts. You will also benefit from opportunities to put your classroom knowledge into practice through internships, student-run marketing groups, and competitions.
Left brain collaborates with right brain in Media Psychology, which is both an art and a science—a specialized field of Psychology that explores how media affects our sensory and cognitive processes.