Graduate Programs

Graduate Strategic Marketing Communication (MA)

Advance your skills in storytelling and digital strategy

  • 3

    Professional paths to focus on: Strategic Planning, Digital Strategy, and Brand Strategy

  • 5+5

    Curriculum: Take 5 core marketing courses and 5 elective courses to customize your program to fit your professional goals

  • 40

    Credit hours

About the Graduate Strategic Marketing Communication Program

Emerson College’s on-campus Strategic Marketing Communication (SMC) MA program prepares you for a career in one of the nation’s fastest-growing fields, marketing and communications. Our flexible program allows you to build the master’s degree you want based on your career goals and personal interests. Choose between three marketing focuses: Strategic Planning, Digital Strategy, and Brand Strategy.

Housed in the School of Communication’s Department of Marketing Communication, the program prepares you for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique opportunity to apply your marketing skills to any industry, including technology, healthcare, entertainment, finance, education, and more.

Program Highlights

  • 5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
  • Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
  • Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
  • No GRE requirements to apply

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Upcoming Events

International Student Info Session

November 12, 2024, 2:00 p.m. EST

Join us for an international student information session! Staff from Graduate Admissions and the Office of International Student Affairs (OISA) will be available to explain application requirements for international students, funding opportunities, the F-1 Visa process, life at Emerson, and so much more.

Experience Emerson Live: Strategic Marketing Communication

November 12, 2024, 6:00 p.m. EST

Join us for a virtual glimpse into the Strategic Marketing Communication (MA) program! During this learning workshop, you'll get the opportunity to interact with Emerson faculty and engage with a topic from the actual SMC curriculum. Admissions staff will also be available to answer any questions you may have about the program or application process. We welcome the use of your camera and mic during this session. We hope to see you there!

Graduate Application Overview

November 14, 2024, 12:00 p.m. EST

Join us to learn more about the process of applying to Emerson's graduate programs! Members of the admission team will be available to explain application requirements, answer your questions, and offer insider tips into the graduate school application process.

We can’t wait to see you there!