Why Freelance?

The phrase “Gig Economy” has come to classify a large chunk of the current job market for those working in creative fields. Freelance work can be a great way to get involved in your career field as it offers short-term commitments relying on your skills and talents. This is a great way to build your finances and flesh out your professional portfolio.


  • Typically on your own schedule
  • Extra income source
  • May help you break into your industry of choice
  • Provides experience for your resume
  • Expands your network


  • Pay often starts low
  • Work can be unpredictable
  • Typically does not provide benefits
  • Need to constantly seek out new projects and clients (until you build a strong client base)

Getting Started

  • Create or update your website or portfolio including: about me, resume section, recent work, testimonials if you have them, services and rates, contact information.
  • Update your LinkedIn and professional social media pages.
  • Reach out to your current professional network to ask for advice and let them know you’re starting freelancing.
  • Start marketing yourself! Post on social media sites frequently and consistently.
  • Purchase any equipment/software needed for the type of work.

Marketing Yourself

  • Just do it! Accept your imperfections and hit the ground running.
  • You are the expert of your personal voice, so stand behind it.
  • Express yourself in the best ways that work for you as a writer/creator.
  • Research authors or writers who inspire you and evaluate how they market themselves.
  • Be aware of the competition; know how to make your work fresh and new.
  • Try things! A wide variety of experiences will stand you in good stead.
  • Consider creating a website, Twitter, or Instagram account to advertise your work with.

Congratulations! You’ve received a job offer! Now what?

  • Is it worth the money? Is it worth the time?
  • Will it give you beneficial exposure?
  • How will it strengthen your portfolio?
  • Do you share the same values as the company/website?
  • Is the client difficult to work with?

How to Negotiate

  • Being upfront and direct is better than being too polite.
  • Avoid “minimizing language” such as: “it seems like,” “I feel like,” or “I think.”
  • Instead, use language that is certain and clearly driven to showcase your agency and professionalism.
  • Eradicate the word “just” from your vocabulary (do not say: “I just have,” “I just wanted you,” “I’m, just emailing,” “It’s just a story about,” “It’s just me,” etc.).
  • Look out for reassuring phrases that soften directness and beg for reassurance like: “Okay,” “Don’t you think,” “Isn’t it,” and “All right?”
  • Be clear and honest.

For guidance and more personalized questions, contact your career advisor.