About the Graduate Strategic Marketing Communication Program
Emerson College’s on-campus Strategic Marketing Communication (SMC) MA program prepares you for a career in one of the nation’s fastest-growing fields, marketing and communications. Our flexible program allows you to build the master’s degree you want based on your career goals and personal interests. Choose between three marketing focuses: Strategic Planning, Digital Strategy, and Brand Strategy.
Housed in the School of Communication’s Department of Marketing Communication, the program prepares you for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique opportunity to apply your marketing skills to any industry, including technology, healthcare, entertainment, finance, education, and more.
Program Highlights
- 5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
- Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
- Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
- No GRE requirements to apply
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Upcoming Events
Destination Grad School: Emerson College Overview
January 16, 2025, 5:00 p.m. EST
Ready to take the next step in your academic journey at Emerson? Join us for a virtual Graduate Admission Overview!
During this session, you'll get the opportunity to ask questions, hear from our admissions counselors, and learn about Emerson College's diverse graduate programs, our vibrant community, our admissions process, and so much more.
We can’t wait to see you there!
Graduate International Student Information Session
February 12, 2025, 2:00 p.m. EST
Join us for an international student information session! Staff from Graduate Admissions and the Office of International Student Affairs (OISA) will answer your questions and explain application requirements for international students, funding opportunities, the F-1 Visa process, life at Emerson, and so much more. We look forward to seeing you there!
Graduate Application Overview
February 13, 2025, 12:00 p.m. EST
Join us to learn more about the process of applying to Emerson's graduate programs! Members of the admission team will be available to explain application requirements, answer your questions, and offer insider tips into the graduate school application process.
We can’t wait to see you there!