About the Graduate Strategic Marketing Communication Program
Emerson College’s on-campus Strategic Marketing Communication (SMC) MA program prepares you for a career in one of the nation’s fastest-growing fields, marketing and communications. Our flexible program allows you to build the master’s degree you want based on your career goals and personal interests. Choose between three marketing focuses: Strategic Planning, Digital Strategy, and Brand Strategy.
Housed in the School of Communication’s Department of Marketing Communication, the program prepares you for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique opportunity to apply your marketing skills to any industry, including technology, healthcare, entertainment, finance, education, and more.
Program Highlights
- 5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
- Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
- Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
- No GRE requirements to apply
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Upcoming Events
Experience Emerson Live: Mastering the Art of Workplace Negotiation
March 20, 2025, 12:00 p.m. EDT
The best-prepared negotiators always do best in negotiation - period. But what does preparing for workplace negotiation look like? During this sneak peek into Emerson’s Digital Communication Leadership MA program, faculty member and conflict resolution expert Israela Brill-Cass will lead attendees through negotiation skill-building activities and offer techniques that you can apply right away in the workplace.
Can’t make it in live time? No problem! Recordings will be made available to all registrants. Your admissions liaison will also be there to answer any questions you may have about the application process, life at Emerson, and more!
We can't wait to see you there!