Graduate Programs

Graduate Strategic Marketing Communication (MA)

Advance your skills in storytelling and digital strategy

  • 3

    Professional paths to focus on: Strategic Planning, Digital Strategy, and Brand Strategy

  • 5+5

    Curriculum: Take 5 core marketing courses and 5 elective courses to customize your program to fit your professional goals

  • 40

    Credit hours

About the Graduate Strategic Marketing Communication Program

Emerson College’s on-campus Strategic Marketing Communication (SMC) MA program prepares you for a career in one of the nation’s fastest-growing fields, marketing and communications. Our flexible program allows you to build the master’s degree you want based on your career goals and personal interests. Choose between three marketing focuses: Strategic Planning, Digital Strategy, and Brand Strategy.

Housed in the School of Communication’s Department of Marketing Communication, the program prepares you for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique opportunity to apply your marketing skills to any industry, including technology, healthcare, entertainment, finance, education, and more.

Program Highlights

  • 5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
  • Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
  • Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
  • No GRE requirements to apply

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Upcoming Events

Graduate Application Overview

June 18, 2024, 11:00 a.m. to 12:00 p.m. EDT

Curious about Emerson's graduate programs and planning to apply? Join us for an exclusive session where our admissions team will provide an insider's look into the application process. Get all your questions answered and gain valuable insights to help you stand out. Don't miss this opportunity to take the next step toward your future at Emerson. We can't wait to see you there!