Graduate Programs

Graduate Strategic Marketing Communication (MA)

Advance your skills in storytelling and digital strategy

  • 3

    Professional paths to focus on: Strategic Planning, Digital Strategy, and Brand Strategy

  • 5+5

    Curriculum: Take 5 core marketing courses and 5 elective courses to customize your program to fit your professional goals

  • 40

    Credit hours

About the Graduate Strategic Marketing Communication Program

Emerson College’s on-campus Strategic Marketing Communication (SMC) MA program prepares you for a career in one of the nation’s fastest-growing fields, marketing and communications. Our flexible program allows you to build the master’s degree you want based on your career goals and personal interests. Choose between three marketing focuses: Strategic Planning, Digital Strategy, and Brand Strategy.

Housed in the School of Communication’s Department of Marketing Communication, the program prepares you for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique opportunity to apply your marketing skills to any industry, including technology, healthcare, entertainment, finance, education, and more.

Program Highlights

  • 5+5 curriculum structure that presents you with 5 foundational marketing courses and 5 courses in the focus area of your choice: Strategic Planning, Digital Strategy, or Brand Strategy
  • Customizable program experience ensures you learn the skills you need to fulfill professional and personal goals
  • Full-time and part-time options available, with courses primarily offered in the evenings to allow you flexibility in your schedule
  • No GRE requirements to apply

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Upcoming Events

Graduate Admission Virtual Open House 2025

June 2, 2025, 1:00 p.m. EDT

Are you ready to take the next step in your academic journey at Emerson? Don’t miss this exciting opportunity to connect directly with faculty and admissions counselors about our diverse graduate programs:

Digital Communication Leadership

Journalism and Media Innovation

Marketing

Political Communication

Popular Fiction Writing and Publishing

Public Relations

Publishing and Writing

Sports Communication

Strategic Marketing Communication

Theatre Education & Applied Theatre


Event Highlights:

Interactive Sessions: Engage in direct conversations with faculty and students about your program of interest.

Live Q&A: Get your questions answered in real time by our admissions counselors.

Program Insights: Gain a deeper understanding of the curriculum, opportunities, and career paths available in each program.

Application Fee Waiver: All attendees will receive a code to waive the application fee.


This is a fully interactive virtual event. Please ensure your camera and microphone are enabled to make the most of this engaging experience. We look forward to meeting you and helping you explore the possibilities our graduate programs have to offer. See you there!