Earn a master’s degree in Marketing Communication (MA) to learn how to build targeted marketing strategies to effectively communicate between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions.
Program Highlights
- In-demand skills: You’ll take five foundational marketing courses in either the Strategic Marketing Communication track or the Digital Marketing track.
- Cutting-edge: Choose two elective courses, such as: Digital Communication Strategies & Implementation, or Culture, Ethics, and Responsibility in Marketing; or take a cutting edge special topics course, and/or get credit for an internship.
- Real-world: Each track culminates with a professional “live client” marketing capstone experience.
- Customizable: Choose the program experience that ensures you learn the skills you need to fulfill professional and personal goals at your pace.
- Flexible: Full-time and part-time options available, with in-person and online course formats offering you flexibility in your schedule.
- Expert faculty: Learn from innovative faculty with diverse industry and research expertise in business communication, digital marketing, social media, economics, public relations, anthropology and beyond.
- Career readiness: Designed for students pursuing multidisciplinary careers in traditional and digital marketing, communications, marketing analytics.
- No GRE requirements: Experience a streamlined application process.
Our Strategic Marketing program prepares graduates for a diverse range of careers in marketing and communications on both the agency side and the client side, giving you the unique capacity to apply your marketing skills in virtually any industry worldwide.