Emerson College’s graduate certificate in Sports Communication provides a solid knowledge base in different aspects of sports communication. Additionally, students have the opportunity to take courses focused on political and strategic communication.
About the Sports Communication Certificate Program
Housed in the Department of Communication Studies in the School of Communication, this hybrid certificate program comprises 16 total credit hours and can be completed in as little as two semesters.
Curriculum
Required Courses (4 credits)
CC 630 Sports Communication
Presents an overview of the sports communication mosaic focusing on the following areas: public relations, advertising, marketing, management, coaching, sports punditry, group and team dynamics, crisis management, media relations, sports advocacy, and celebrity and spectacle in sport, as well as sports as soft power in public diplomacy at the local, national, and global level. Complementing the readings and case studies in the aforementioned areas, the course includes guest lectures from leaders in the emerging sports communication fields, thereby providing students a first-hand understanding of the challenges faced by those participating and working in this area.
Three Additional Courses (12 credits)
Elective Course Listing
| Number | Course | Credits |
|---|---|---|
| CC632 | Sports as Soft Power | 4 |
| CC633 | Sports, Culture and Society | 4 |
| CC695 | Seminar in Sports Communication | 4 |
| CC604 | Strategic Planning and the Managerial Process | 4 |
| CC631 | Event Planning | 4 |
| CC608 | Public Affairs | 4 |
| CC621 | Content Development & Strategy | 4 |
| CC623 | Public Diplomacy | 4 |
| CC624 | Campaign Management | 4 |
| CC626 | Crisis Communication | 4 |
| CC628 | Entrepreneurship and Creative Problem Solving | 4 |
| CC609 | Political Communication | 4 |
| CC636 | Negotiation and Group Process | 4 |
| CC640 | User Experience Design | 4 |
| CC648 | Public Relations | 4 |
| CC643 | Global Communication | 4 |
| CC646 | Research Methods & Practice | 4 |
| CC647 | Organizational Communication | 4 |
| CC652 | Emerging Communication Technology | 4 |
| CC651 | Speech Writing, Persuasion, & Propaganda | 4 |
| CC655 | Project Management and Communication | 4 |
*Class offerings are subject to change by semester.
Learn more about the program, including application instructions, on the Sports Communication certificate page.