Our 40-credit program is perfect for working professionals, allowing for maximum flexibility related to time and structure; students can complete the program in 1.5 to 2 years (full-time) or they can attend part-time. Courses are offered primarily in the evening, leaving time for students to participate in internship and networking opportunities.
5 + 5 Curriculum
5 core courses: You will learn the foundational skills for success in industry careers. From courses such as Marketing and Brand Management to Creative Thinking and Problem Solving, students learn industry principles and how strategy and creativity are interwoven to form a customer-centric strategic marketing plan and integrated marketing communication.
| Number | Course | Credits |
|---|---|---|
| MK 601 | Principles of Strategic Marketing Communication | 4 |
| MK 610 | Marketing/Brand Management | 4 |
| MK 636 | Creative Thinking and Problem Solving | 4 |
| MK 669 | Behavioral Economics | 4 |
| MK 668 | Professional Applied Experience in Strategic Marketing Communication | 4 |
5 electives: The elective courses in the program allow you to focus on a Professional Path in Strategic Planning, Digital Strategy, or Brand Strategy with recommended courses, or pick-and-choose electives that best meet personal career goals or academic interests. These electives complete the 5 + 5 curriculum.
Professional Paths: Students can choose between crafting an individualized program of study that draws from electives that satisfy professional pursuits or academic interests, or one of the following Professional Paths with recommended electives, allowing expertise to be developed, focused, and applied:
- Strategic Planning: Develop your skills and knowledge in planning and managing strategic marketing campaigns and communication initiatives from research through implementation and review.
- Digital Strategy: Prepare yourself for a career focused on digital marketing with recommended courses that build your skills and knowledge in the areas of digital design, analytics, and strategy.
- Brand Strategy: Focus your industry skill set and knowledge on branding and brand strategy, creating the stories and strategies that develop both intangible and tangible assets for recognized—and soon to be recognized—brands.
Professional Paths include, but are not limited to, the following recommended courses.
Note: Course offerings or availability are subject to change.
| Number | Course | Credits |
|---|---|---|
| MK 604 | Market Research and Account Planning | 4 |
| MK 649 | Managing Investments in Marketing | 4 |
| MK 650 | Market Planning: Customers, Companies, Collaborators | 4 |
| MK 661 | Strategic Planning and Marketing Communication | 4 |
| MK 667 | Integrated Strategy | 4 |
| Number | Course | Credits |
|---|---|---|
| MK 627 | Digital Marketing | 4 |
| MK 651 | Descriptive Analytics and Predictive Models | 4 |
| MK 662 | Content Marketing | 4 |
| MK 640 | User Experience Design | 4 |
| MK 620 | Civic Media Design Studio 1 | 4 |
| Number | Course | Credits |
|---|---|---|
| MK 604 | Market Research and Account Planning | 4 |
| MK 621 | Creative Writing and Storytelling | 4 |
| MK 630 | Advertising and Sales Promotion | 4 |
| MK 663 | Design Strategies in Communication | 4 |
| MK 665 | Global Cultures: Anthropology and Sociology | 4 |
