Majors & Programs

Undergraduate Sports Communication (BS)

Develop the strategic communication skills you need for an array of sports industry careers.

About the Undergraduate Sports Communication Major

You don’t need to put on a uniform to make an impact in the world of sports. By choosing a career in eSports, sports PR, or sports management, team executive, player agent, or marketing strategist, you can influence the sports you love and enrich your fellow fans’ experience.

In Emerson College’s undergraduate Sports Communication BS program, you will study strategic communication in a hands-on, immersive environment. Housed in the Department of Communication Studies in the School of Communication, the program’s faculty will teach you the newest techniques and trends on the topics of data analytics, social media, web design, and mobile communication. Simultaneously, you will deepen your appreciation for the culture of sports and the art of fandom.

There is no better place to study sports communication than Emerson's Boston campus, located right in the heart of the sports capital of America. At Emerson, I had the chance to get an inside peek at the sports industry in the classroom, apply what I learned into several co-curricular activities on campus, and gain hands-on experience in sports communication right away.

Real-World Experience as a Communicator in the Sports World

Sports Communication majors have ample opportunity to gain real-world learning experience from interning around the world, meeting leaders in the sports industry, and being taught by Sports Communication alumni. Here are a few examples: 

  • Students often work on assignments for all of the local professional sports teams, including the Red Sox and Celtics.
  • Many current students and graduates intern and work with the WooSox, a professional minor league baseball team based in Worcester, Massachusetts.
  • Each year during spring break, students have the chance to travel to Barcelona to meet with BARCA marketing, public relations, and special event managers.
  • Students learn firsthand of the advantages of sports as a vehicle for urban renewal with visits to Barcelona for the Olympics and Petco Park in San Diego. 

Careers for Sports Communication Majors

Sports Communication graduates can apply their skills in an array of careers related to sports. Examples of careers include:

  • Data Analyst
  • Foundation Fundraiser
  • Player Agent
  • Sports Event Coordinator

Notable Sports Communication Alumni

  • Jill Gearin, Director of Broadcasting and Media Relations Manager, Visalia Rawhide Baseball Club
  • Paige Lopez, Esports Development and Hospitality Management, Barcelona
  • Sam Presti, General Manager, Oklahoma City Thunder
  • Lee Stacey, Vice President of Global Partnerships, Monumental Sports

Meet Our Faculty

Communication Studies faculty are engaged and globally renowned practitioners and scholars, who bring a wealth of immersive case study experiences and theory to the classroom. They reside in the School of Communication.