Beating the Algorithms: Building Equity into Marketing
We know how technology can be biased against marginalized communities; this effect has even been portrayed by films like Coded Bias (2020) and The Social Dilemma (2020). But how does the under-representation of minorities affect marketing? What are marketers doing to counter the baked-in biases of social media and other digital marketing techniques?
Join these two conversations to learn how companies and their agencies are pushing back with strategies that reach and represent communities of color (on February 16) and women (March 16).
Bias in the Eye of the Coder
March 16, 2021, 11:00 a.m. EST
Three industry veterans discuss how biases that are programmed into marketing platforms may perpetuate inequality for women, communities of color, and other marginalized communities, and what marketers can do to reverse the trends.
Bonnie leads M Booth’s research and insights practice across all of our practices and clients. Her team is at the forefront of client work, driving a wide range of primary and secondary research while crystallizing actionable insights to help clients succeed in the marketplace. She has led brand strategy and communications campaigns for household names and honed her craft supporting marketing and communications campaigns within the healthcare sector. She is an author of two books (Trillion-Dollar Moms: Marketing to a New Generation of Mothers and Hustle: Marketing to Women in a Post-Recession World) and a nationally recognized expert in marketing to women and mothers.
Alain Sylvain, in Conversation with Brent Smith
February 16, 2022, 11:00 a.m. EST
Our guest founded Sylvain to be a unique agency that uses innovation, brand strategy, and organizational design to address the challenges of today. Social progress has always been a goal and an animating force behind the work they do. In this session, Alain and Brent will discuss the responsibility of corporations and agencies to address the challenges of today, from race to health to the environment, SYLVAIN uses innovation, brand strategy, and organizational design to address the challenges of today.