About the Undergraduate Marketing Communication Major
Marketing communication is a powerhouse field. It offers a specific set of tools for understanding human behavior, motivating people to act, and engaging with audiences in a meaningful way.
In Emerson College’s undergraduate Marketing Communication BS program, you learn how consumers make decisions, how voters evaluate candidates, and what factors move the minds of a whole generation. Housed in the Department of Marketing Communication in the School of the Communication, the program’s faculty teach you how to develop vibrant brands and advertising that has emotional punch. By sharpening your writing and presenting skills, you can express your vision and help others see and feel it too. You learn how to influence stakeholders and build organizations—all while applying your academic and real-world experiences to issues you care about.
I love Emerson's Marketing Communication department because of how much you learn through the courses, and how it is like a choose-your-own-adventure through the available concentrations.
Real-World Experience as a Marketing Communication Professional
Marketing Communication majors have ample opportunity to gain real-world learning experience. Here are a few examples:
- In their senior year, students complete a capstone project in which they work with a real client.
- Students also work with real-world clients through the student organization EmComm, a student-run marketing agency.
- Students interested in entrepreneurship can participate in the Emerson Experience in Entrepreneurship, known as E3. This yearlong immersive program in the study of entrepreneurship teaches students how to build and launch a new business venture.
- Boston is home to a variety of advertising agencies, PR firms, and nonprofits. Recent internship sites include 826 Boston, Boston Children’s Hospital, Digitas, and International Data Group, Inc.
Careers for Marketing Communication Majors
Our Marketing Communication graduates solve marketing problems wherever they have a passion to make their mark—in entertainment or sports, physical sciences or the arts, a social cause or a cultural trend. Examples of careers include:
- Junior Analyst
- Media Buyer
- Multimedia Assistant
- Social Media Coordinator
I am a curious person, so I enjoyed Emerson's interdisciplinary approach to marketing communication. The diverse curriculum, which covers topics in psychology, economics, communication theory, and statistics, gave me the skills to successfully navigate today's dynamic media landscape.
