About the Undergraduate Marketing Communication Major
Organizations have never been more dependent on marketers and communicators who build the big ideas of tomorrow while staying grounded in solving consumers most challenging problems.
In Emerson College's undergraduate Marketing Communication BS program, you gain an in-depth understanding of consumers, build ideas with durable growth potential, and develop strategies that enhance customer satisfaction and loyalty. We teach the latest innovations in the field, including powerful uses of AI and the importance of sustainability-focused communications in a world where solutions for climate change are becoming more vital every day.
Our environment is highly collaborative, with a focus on fostering persuasive storytellers. Housed in the School of Communication, the Department of Marketing Communication will focus on developing persuasive storytellers who will lead the next generation of innovation.
I love Emerson's Marketing Communication department because of how much you learn through the courses, and how it is like a choose-your-own-adventure through the available concentrations.
Real-World Experience as a Marketing Communication Professional
Marketing Communication majors have ample opportunity to gain real-world learning experience. Here are a few examples:
- In their senior year, students complete a capstone project in which they work with a real client.
- Students also work with real-world clients through the student organization EmComm, a student-run marketing agency.
- Students interested in entrepreneurships can participate in the Emerson Experience in Entrepreneurship Studies, known as E3. This immersive program in the study of entrepreneurship teaches students how to build and launch a new business venture.
- Boston is home to a variety of advertising agencies, PR firms, and nonprofits. Recent internship sites include 826 Boston, Boston Children’s Hospital, Digitas, and Connelly Partners.
Careers for Marketing Communication Majors
Our graduates gain the executive skills and tools necessary to compete for leadership positions in the marketing field. Examples of these positions include:
- Assistant planners
- Account Executives
- Digital Media Planners
- Assistant Brand Managers
I enjoyed Emerson's interdisciplinary approach to marketing communication. The diverse curriculum, which covers topics in psychology, economics, communication theory, and statistics, gave me the skills to successfully navigate today's dynamic media landscape.
